Smartketing Style And Substance

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Kubu, the smart home brand, is opening up sales opportunities for Kubu Pro installers and manufacturing partners, with marketing right at the very heart of the proposition.

Lauren Bromley head of brand for Kubu says: "We have looked far beyond the echelons of this industry and into the smart-home sector, which is ultimately where the brand resides from a consumers perspective.

"If you think that this £multi-billion market includes the likes of Google Nest, Amazon’s Ring and Samsung’s SmartThings, the latter boasting over 150million users worldwide, then it’s a huge opportunity for this industry."

Consumer proposition

Bromley adds: "Smart-sensor technology will help revolutionise this industry and already we’ve partnered up with some of the most successful manufacturers and installation companies. We have also developed the marketing assets required to help make this a mainstream consumer proposition."

Materials

Kubu is a consumer-facing smart home brand and so it is for good reason that it has put in place a marketing programme at the point of sale at installation level. There’s a showroom branding programme in place and a wide range of POS materials all helping to close more sales and to help bring the window and door sector into the smart home landscape.

Ready to take sensors

There’s little cost throughout the supply chain for Kubu enabled windows and doors, as the multi-point locks carry a captive slot for the Kubu smart-sensor and there are also no additional works at the point of installation. The Kubu smart philosophy is only ignited once the smart-sensor is inserted into the door or window after installation and activation takes just a matter of minutes.

Picture: Kubu has added marketing style and substance.

www.kubu-home.com

Article written by Cathryn Ellis
09th June 2021

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