Put Marketing On Top – The Roof That Protects Your Business
Andrew Scott of Purplex argues that marketing should be the ‘roof’ that future-proofs your business in an adverse climate, such as the adverse climate we are encountering at the moment – a flat economy, increased labour and material costs and the spectre of creeping inflation. However, he writes, the nature of entrepreneurism always favours those who see opportunities, not problems.
Cover Story – Decorio & Timberlook – Heritage At Its Best
Affordable Windows Group’s Amelia Gaughan discusses why the company’s successes over the past year with heritage range Timberlook is great news for installers looking for new opportunities – and why the launch of the Decorio steel-look heritage aluminium range is so exciting.
Technical Article – A Short Fall To A Long Recovery
Don Waterworth, The Installer’s technical and legal expert, encountered a dreadful accident near his home that gave him food for thought. A man and his ladder crashed to the ground; blood all over the place. Don sprang into action to help save the man’s life…but it could have been so different.
Staying Sane – Anxiety Is There For A Reason
Toxic positivity is a thing. We all know someone with that ‘gotta look on the bright side, keep smiling’ outlook. You know, the person who makes you want to scratch your eyeballs out with rusty razors, writes Kate Ashley-Norman. She suggests not only steering clear of them but being in touch with reality so that anxiety focuses you on solutions not on masking the pain.
Video To Take Starring Role Promoting FENSA
FENSA will be releasing the first in a series of educational and awareness videos aimed at answering questions installers and homeowners will have on how easy it is to join FENSA, our scope and what to expect at a FENSA inspection, writes Sam Davies, FENSA technical manager.
Editor's Comment
Editor Brian Shillibeer looks ahead with optimism to spring, summer and autumn and to this April’s FIT Show – which will feature over 220 companies and loads of products for you to see if you grab yourself a ticket. Shillibeer also reflects on what the Chancellor of the Exchequer has announced – good news if you operate in the new build sector. He also review the News…good and bad…optimism on one hand, van and tool theft causing misery on the other.
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