E-Mail For Sales
Targeted e-mail marketing is one of the best things installation businesses can do in a slow market. Rhonda Ridge of AdminBase explains how this...
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95 articles found with tag 'Marketing'
The Installer Magazine – September 2024
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The Installer Magazine – August 2024
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Editor's Comment
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The recently released Grenfell Report has taken seven years and £200 million to conclude the fire was the responsibility of a cladding product manufacturer that deliberately concealed fire risks; governments that first abandoned safety regimes and then ignored, delayed or disregarded concerns; and by a fire service that learned nothing from previous tragedies. Brian Shillibeer & John Roper opine.
The March Of Martech
Andrew Scott, MD of Purplex Marketing, reports on a modern marketing trend which allows businesses to target new customers effectively. It is call Martech…or Marketing Technology which controls all software applications, platforms and technologies designed to automate and streamline marketing processes.
Technical Article – Do Not Trim Your Way Into A Dispute
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I’ve met my share of good window installers, however, in my role as surveyor and expert witness, I have met some very poor installers particularly those who use trims to cover their mistakes and walk away leaving angry customers, writes Don Waterworth, The Installer's Technical Expert, as he suggests skill levels could do with rising in the industry.
FENSA Column - Stay Informed To Stay Ahead
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Lis Clarke, operations director of FENSA, explores the importance of staying ahead of changing legislation, regulations and market trends and explains how the upcoming Glass Conference will give installers all the information they need, including detail on the important subject of MTCs.
Energy & Environment Feature - The Green Customer
Targets to cut carbon emissions and shifting consumer expectations mean the one thing that you can be certain of is that sustainability will remain at the top of the agenda, Deceuninck’s UK head recently told The Installer.
Cladding & Roofline Feature - Deliver Aspirations With Colour Cladding
Stockists and installers can create added value to their customers and their business by offering cladding colours that complement windows and doors for total house transformations, says Colin St John of Freefoam Building Products.
Energy & Environment Feature - Thermoflex Spacer The Most Efficient
Thermoflex is now the best performing flexible silicone rubber spacer bar in the world, according to manufacturer Thermoseal and the latest test results from IFT Rosenheim and approved by BFRC in the UK.