FIT's Smart Move Fits Smart

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FIT Show 2021 is going to be the highlight of the year’s calendar for Smart Ready. The firm is in absolute and full  support of FIT's smart decision to move the exhibition to September.

Smart Ready is a system that allows windows and doors to accept smart home technology.

MD, Giovanni Laporta has confirmed the big brand will be ready to share the latest advancements in the world of smart technology for windows and doors. Smart Ready is one of the two stands at FIT 2021 under the stewardship of Laporta’s team, the other, sited directly opposite is long established brand Sac Hardware which will be unveiling some new change hardware solutions for the way windows and doors are fabricated and installed.

Laporta says: “FIT is a focal point for the industry and it is so important that we can come together in a safe environment to present new developments, share ideas and get market feedback. For us, the exhibition this year will allow us to demonstrate just how much progress we’ve made since our inaugural presence at FIT 2019, as well as showcase the culmination of the creativity, design ideas and innovation we’ve embraced during lockdown.

“To thrive in a world that is constantly updating and releasing new technologies, our brands must be at the front of the wave, leading the way to create the life-enhancing change customers will want and even take for granted in the future."

Reactionary is no good

Laporta continues: "Working to meet only current needs of customers is a reactionary method of operations that simply results in peddling tired products to tired audiences. Smart Ready’s approach as many people know, is the total opposite to this and our determination to entice, guide or even pull the door and window industry along its future path will be evident more than ever at the Fit Shows new date of September 2021.”

FIT Show

Nickie West, FIT Show’s Event Director says: “We're very excited that Smart Ready has thrown its support behind our new September dates. They already had a number of exciting plans in the pipeline and this extra time will allow them to make an even bigger impact when FIT Show returns in September. Gio and the team are always so creative and forward thinking in their whole approach to exhibiting - we cannot wait to see what they have in store for our 2021 visitors."

Right decision

Laporta concludes: “Nickie and her team have absolutely made the right choice in delaying the event to allow everyone to come together with certainty in safety. We’ll be as excited to see what others have done in terms of creativity, innovation and investment during the pandemic, as we will be proud to showcase our own developments.”

Picture: Giovanni Laporta of Smart ready and Sac Hardware believes delaying the FIT Show until September is the right decision.

smartready.com

Article written by Cathryn Ellis
12th February 2021

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