Over the years, it’s become a truism in marketing that the noise never stops. Social media, PR, SEO, targeted adverts and automated emails all compete for attention and promise to generate leads.
A webinar hosted by Andrew Scott has sent one of the attendees on a new business journey
Home Safe
We spend a lot of time in this industry talking about standards, ratings and test results. What we talk about less is how the people on the other side of the door actually feel about the products we fit.
Stuck in the gulf
K construction firms are bracing for another hit as failed US-Iran talks send fresh shockwaves through global energy markets, threatening to drive up costs yet again
Talking Money
With installers and stockists at the sharp end of the market facing squeezed margins and persistently sluggish retail demand, it’s no surprise that most conversations between fabricators and trade customers start with price
Under selling, labour falling
Recruiting skilled workers within the fenestration industry is becoming increasingly challenging and those within the sector are aware that it needs to do more to attract talent
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