As we know, the lifeblood of any business is reaching potential customers and very often it is a case of who you know, as opposed to what you know, in terms of securing new leads. Alex Tremlett, the commercial director at Insight Data, highlights the importance of using reliable marketing data in today’s competitive landscape and explains how to leverage it to produced targeted and inspiring campaigns that really hit their mark.
Technical Article – Do Not Trim Your Way Into A Dispute – Part 2
Don Waterworth, The Installer’s Technical Expert, believes there are good and bad installers out there – however, the nature of his role as a surveyor and expert witness in window installation dispute cases means he sees a lot of the bad…and lots of those use trims to cover bad initial measurements.
TrustAp – FENSA’s New Escrow Service
Trust and transparency are crucial for maintaining strong relationships between tradesmen and their customers. Using FENSA’s improved escrow service, instead of taking up-front payments, is of huge reassurance.
The Slice Of Pie – Think Smart For More Extension Sales
The demand for extensions and garden rooms is set to continue. Installers that want a slice of this particular pie need to be offering over and above, explains Paul Higgins, the commercial director at TuffX.
Cortizo – Now Built For SpeedBead
The Cortizo 4700 sliding door is an excellent product. It has now been incorporated into Made For Trade’s portfolio of Korniche garden doors and rooflights – but it has been refined with the now renowned Korniche technology.
Should You Offer Integral Blinds?
Ian Short, MD of Uni-Blinds integral blinds manufacturer Morley Glass, explains why installers have nothing to fear in offering these chic products as part of their doors and windows package.
Editor's Comment
I have just come back from a long holiday…the longest holiday I’ve had in a very, very long time, writes editor Brian Shillibeer as he advises that one in five small-business owners will not take a holiday this year and if they do, they will spend a lot of it on the phone or answering emails. Shillibeer says he didn’t realise just how much he needed his break – and warns that taking time out is the essence of wellbeing. So with a boom on the horizon, start planning now for new staff and someone to handle things when you are away.
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