The Model Of Marketing For Modular Movers

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Window and door manufacturer Euramax has entered a partnership with Purplex. The move follows hot on the heels of Euramax’s acquisition by Modular Group Investments.

Purplex, the full-service marketing agency operating in the fenestration and construction industries, will assist Euramax as it looks to build on its reputation as a manufacturer of fenestration products for the modular construction sector, and strengthen its brand with some of the country’s biggest builders merchants.

 “We see this partnership as extremely timely and beneficial as we look to scale up, expand into the modular market, and enter an exciting new chapter for Euramax.”

– Nick Cowley 

Managing Director, Euramax

Growth

“We now have all the people and processes in place to really push the Euramax brand. Purplex’s experience in both the fenestration and construction industries mean they are best placed to help us do that.”

With over 70 years in manufacturing, Euramax made its name in the holiday home and leisure market, before expanding into construction and modular.

The company claims that its service levels and delivery systems, honed using seven decades of experience, set it apart, with Euramax currently working with MMC companies such as IIke Homes as a result.

Plans

Andrew Scott, MD of Purplex, says: “The modular market is expanding all the time, and it’s clear that Euramax is well placed to meet changing customer needs and expectations. We are looking forward to helping with its growth plans at what is an exciting time for the business.”

Picture: Nick Cowley, Euramax MD (left) and Andrew Scott, Purplex Marketing.

www.euramaxuk.com

Article written by John Roper
24th March 2021

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