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Glass Conference Launched
The Glass & Glazing Federation, FIT Show and FENSA have announced the launch of Glass Conference, an annual education and networking platform for the...
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Wooster Whooshes In As Big Three Announce Major Presence at FIT Show
Zoe Wooster is the new Marketing Manager for the FIT Show as three big brands announce they will have a major presence at the 2021 event.
Purplex Marketing and Insight Data, part of the Ascot Group, will headline the Marketing Village at the event, as well as having a standalone presence with two exhibition stands.
Meanwhile, Victorian Sliders has confirmed it will be exhibiting at the rescheduled 2021 FIT Show this September. They form a cohort of exhibitors who were due at the event when it was due to take place in May of this year.
The Marketing Village will provide a central point for exhibitors and visitors to access a dedicated programme of marketing-specific learning material, all headed up by experts from Purplex Marketing, Insight Data and guest speakers.
“Purplex Marketing and Insight Data are at the forefront of the industry when it comes to delivering an end-to-end marketing solution, powered by the most up-to-date data. It was a natural decision for us to partner with them in this way.”
– Nickie West
Event Director, FIT Show
Right time for the industry
Andrew Scott, MD of Purplex Marketing & Insight Data, added: “After an extended period of restricted face-to-face business, FIT Show is going to come at just the right time for the industry. We’re excited to bring our end-to-end marketing solution to FIT Show and can’t wait for everyone to see what we have planned for the Marketing Village.”
The announcement forms part of a wider partnership between FIT Show, Purplex Marketing, Insight Data and its Glazing Summit conference. The companies have pledged to work together to deliver these two main events in the industry calendar.
Purplex Marketing specialises in marketing for the construction, building products and home improvement industries and marketing data and CRM software solution. Insight Data is a provider of marketing data and CRM software exclusively to the UK construction, fenestration and glazing industries.
Victorian Sliders confirm attendance
The rescheduling of the exhibition has been endorsed by Victorian Sliders MD Andy Jones who says: “I’m sure it wasn’t an easy decision to make but we totally support the FIT Show in choosing to reschedule.
“If we’ve all learned anything in the last year, it’s that the pandemic is extremely unpredictable - and when the third lockdown, it quickly became clear that an event of that kind just wouldn’t be feasible in the spring. In the long run, I actually think it’ll make for a more successful show. By the late summer, tens of millions of people around the country will have been vaccinated, and I suspect more will attend as a result.
“Hopefully, if all goes to plan and restrictions on large gatherings are relaxed, we’ll be showcasing a host of new innovations on what will be our biggest ever FIT Show stand by far."
Glazing Summit
The Glazing Summit conference, organised by Insight Data and Purplex Marketing, brings together leaders from across the supply chain to discuss best-practice and debate industry trends and developments.
The next event will take place on Thursday 21 October 2021 at the Edgbaston Conference Centre, Birmingham.
Andrew Scott added: “The fact that the Glazing Summit follows FIT Show presents a further opportunity to bring the whole industry back together. The timing is perfect. People will be able to get a taster of what to expect from the Glazing Summit when it returns to Edgbaston Stadium soon after. Without giving too much away, we’ve got some really exciting content, speakers and features lined.”
Speaking about FIT Show and its support of the upcoming Glazing Summit, Nickie added: “We were really impressed by the quality of content delivered at the first two Glazing Summits and knew we wanted to throw our weight behind its future editions. It perfectly complements FIT Show and serves as the only other major platform for our industry to come together, share best practice and raise the bar.”
The FIT Show is the UK’s number one showcase for the glass, glazing, window, door, hardware and components industry. FIT Show will return to the NEC 26-28 September 2021, Halls 17, 18 & 19.
FIT Show Strengthens Team
The FIT Show organisers have announced a key appointment to its marketing team with the appointment of Zoe Wooster as Portfolio Marketing Manager.
Wooster joins from Futurebuild where she spent three years as Marketing Manager and played an integral role in taking the sustainable built environment event independent.
Picture: Zoe Wooster.
Article written by Cathryn Ellis
12th March 2021