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Read Full ArticleEndurance Doors has dived into its first ever TV advert to generate sales for installer partners. The advert has been developed as part the ‘Together, We Grow’ marketing campaign. It will air on Sky.
It is being broadcast using the Sky AdSmart platform enabling Endurance to precisely target specific viewer demographics and those people most likely to be interested in buying its products.
“Together, We Grow highlights the many different initiatives Endurance Doors offers to ensure success and growth for our installer partners, which in turn benefits our own business,” says Scott Foster, the sales & marketing director at the manufacturer of solid, secure and stylish composite doors.
“Our new TV ad adds to those initiatives and complements a range of other activity that includes extensive social media and digital marketing. We’ve also developed an exceptional online reputation with over 2,800 reviews on Trustpilot of which 87% award us the maximum five stars. That’s more five-star reviews than any other large composite door manufacturer.”
“Our decision to invest into our first ever TV advertising campaign demonstrates the strength of our commitment to our installer partners.”
– Scott Foster
Sales & marketing director, Endurance Doors
Location, location, location
The ad has been shot across three locations, each featuring a stylish home with a different door from new Endurance’s extensive range.
As well as detailing the many benefits and design freedom offered by Endurance’s products, the ad also emphasises the emotive connection between consumers and their front doors. As the entrance to their home, their front doors are a portal to a place of comfort and security and where cherished memories are made.
This focus on developing products that deliver on an aesthetic, emotive and functional level is reflective of Endurance’s brand values.
Sales leads
“Our Sky targeted advertising will help us to build on the 1000+ warm leads we generate and distribute to our installer partners every week,” says Foster. “We will also create clips of the new TV ad for our own wider marketing use as well as that of our installer partners. Ideal for social media and for other digital platforms, these clips will enable engagement with consumers across multiple channels and at different touchpoints of their buying journey.”
Picture: The new Endurance Doors TV ad can be viewed at www.endurancedoors.co.uk/tv/i-found-more-than-a-door
Article written by Cathryn Ellis
25th October 2024