Up Hup! And Away

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Architect Laura Jane Clark from BBC’s Your Home Made Perfect is already up and away in her new role as brand ambassador for Ultraframe’s new Hup! building system for quickie house extensions.

Clark is known for helping homeowners reconfigure and extend their homes to create amazing yet functional living spaces.

Clark says: “For homeowners, Hup! is completely game changing. People often ask how they can add an extension or rebuild their unusable conservatory in the most efficient way possible – Hup! is definitely the answer.

“I've been totally blown away by the engineering behind the whole thing. Not only is it just a brilliant system, it is it's so quick.”

Use the existing base

Clark adds: “Basework is usually the biggest minefield and the biggest headache for homeowners, so having something where you can use the existing base is an absolute game changer. The quality and level of detail is extremely impressive – from the engineering of the panels which make it extremely quick to build and energy efficient, through to how easy it is to add the finishing touches, which offer homeowners design flexibility.”

Five times faster

Since its launch in 2022, the Hup! system has been used to build extensions and conservatory transformations across the UK with homeowners and installers impressed with its speed, energy efficiency and flexibility. Claimed to be five times faster to build than bricks and mortar and five times more energy efficient than the average UK home, it has also been claimed by Ultraframe that Hup! is 60% more carbon efficient than a brick wall.

Ultraframe’s marketing director, Alex Hewitt, says: “We love that Laura jane talks so much about the importance of light as our history has always been about bringing light into people’s homes and this is a key feature of Hup!. She will be the face of our new consumer-facing PR campaign to drive awareness and leads for installers.”

Get on board

Ultraframe will be investing in lead generation activity on the new Hup! website to generate homeowner leads for installers to coincide with the Laura Jane Clark PR campaign across 2024. Installers can register their interest in receiving those leads in their area by emailing marketing@hup-home.co.uk

Picture: Laura Jane Clark of the BBC’s Your Home Made Perfect has become the Ultraframe brand ambassador for Hup! home extension/conservatory replacement building system.

trade.ultraframe-conservatories.co.uk/trade/

www.hup-home.co.uk

Article written by Cathryn Ellis
15th February 2024

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