Korniche To Take Centre Stage As Brand Comes Of Age

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• Korniche To Take Centre Stage As Brand Comes Of Age

Made for Trade says the product name Korniche is so strongly recognised will now always figure more predominantly than the company name in future product launches.

Korniche has benefited from blue sky, engineering-led design and development. Korniche is the name given to the roof lantern which went on to win multiple industry awards. It has subsequently been used across a range of new products.

 “We are unveiling a fresh new look for our Korniche branding in 2021. As the name begins to represent a range of products sharing the same key values, we have worked to create a new style that proves quickly recognisable to glazing experts and new customers alike.”

– Ian Bousfield 

Marketing manager, Made for Trade

Branding

"The logo and branding will fix a familiar name in the minds of consumers looking for a trusted ‘go-to’ brand in glazing products," adds Made for Trade's Bousfield. The new-look logo and style will be introduced across digital and physical platforms from the end of September 2021 and help to phase in Korniche’s next chapter. The Korniche Bi-Folding Doors are in the final stages of market testing before mass production and rollout later this year, where all the same qualities of the roof lantern are incorporated into everything from design to installation.

"The 2021 re-brand reflects Korniche as a thriving and rapidly expanding product line and gives the name a broad consumer-led appeal, where customers continue to specifically request Korniche for their self-build, development, home improvement and extension projects."

Website

The revised Korniche website will feature a video-based landing page intended to showcase the lifestyle desirability of Korniche products to prospective consumers and givie first hand visualisation of the advantages and qualities of the products in a real-world built environment.

The premium online content improvements are supplemented by significant investment in CGI imagery on an easy to navigate site, whilst for those looking for a more in-depth technical understanding of why Korniche is different to other brands, the website also features a multitude of design and engineering content. This covers not just the products themselves but also the brand history and an explanation of the Korniche team’s technical approach.

As is always the case, clients will continue to benefit from the significant investment by Made for Trade in online and face-to-face promotion.

Picture: The new Korniche Home Brochure.

www.madefortrade.co

Article written by Cathryn Ellis
28th September 2021

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