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Nine Notable NFA Nominations
The manufacturer of the Korniche brand of rooflights and garden doors has received a whopping nine nominations for the 2022 National Fenestration...
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Next Chapter For Made For Trade Branding On Show At FIT
Made for Trade has undergone a new digital-friendly branding transformation to reflect the firm’s current product positioning, service offering and core values.
The branding has been revealed at the FIT Show.
The move comes, hot on the heels of unveiling a new look image and branding for the multi-award winning Korniche product line last year.
Style
Featuring a stylised angular typeface and design elements that reflect the company’s cutting-edge fenestration products and engineering, the new look sits hand-in-hand with the revitalised Korniche brand, allowing the two names to be intrinsically linked - and instantly recognisable - as part of a broader marketing drive.
The logo and branding will cement a familiar image in the minds of trade customers looking for a trusted ‘go-to’ garden doors and rooflights.
With the advent of the Korniche roof lantern and now bi-folding doors, Made For Trade is regarded as an innovative operation - something that is encapsulated in the clean, efficient look of the new logo and corporate style.
Marketing streams
From investment in advertising to attention-grabbing liveries on the company’s own fleet of delivery vehicles, the new identity will allow MFT to further build a brand with greater impact across a broader range of marketing streams to reach new customers.
New chapter
The dynamic and distinctive ‘next chapter’ look for Made For Trade is not only able to catch the eye of those potential new trade partners but also present a re-invigorated image to re-establish the brand with MFT’s current audience.
Intended to drive the name forward and become quickly identifiable to consumers, the refresh capitalises on the success of the Korniche product range and is set to further maximise sales for trade customers.
Post-FIT
After being unveiled at the FIT Show, the new-look logo and branding will be introduced across digital and physical platforms from June 2022.
Picture: Made For Trade’s new branding.
Article written by Cathryn Ellis
11th May 2022