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The Consultancy Gets Hallmark For Website
The Consultancy has just completed one of its biggest ever bespoke website projects for Hallmark Doors and Panels – but has already started making...
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Reaching Out Touch Touches You
Safedoors has had a complete redesign of its website by The Consultancy and incorporated the BM Touch online ordering and quoting system – and reached out to customers who like what’s been done.
Kay McGrady, Safedoors’ trade marketing manager, feels she saved a lot of time as she was able to deal with a single contact at The Consultancy for both the website and Touch, which was seamlessly integrated during the development process rather than being added on after the website design was finished.
She says: “It was so valuable for me not to have to be the conduit between two separate digital businesses – I could just brief Pete Lancaster at The Consultancy and have complete certainty that he would liaise with the in-house Touch team and ensure we got a fully coordinated solution which delivered everything we required.
Sector experts
McGrady adds:: “The fact that The Consultancy are experts in this sector helped massively as well of course, as they gave us a design which spearheads the launch of our new revitalised brand and also delivers everything we need in terms of UX [user experience] and lead generation for both trade and retail visitors.”
Touch
The Touch retail designer allows homeowners to design their own door and submit an enquiry for Safedoors to pass to trade customers. It also includes a log in area for trade customers to quote and order directly using the portal.
Safedoors’ trade customers also have the option to choose the ‘Touch Portal Branded’ mode and add a branded version of the retail door designer to their own websites and generate enquiries for themselves – several have already done so.
Feedback
McGrady says the immediate response from customers has been very positive. She added: “Our sales team were out and about previewing the website before the official launch. They got very enthusiastic feedback. Customers feel that it represents a real step change for Safedoors in terms of the new branding and because we’ve become such an early adopter of the Touch system.
“It very much reflects our growth ambitions for Safedoors with such a market leading digital presence, a revitalised brand and major investments in sales and marketing support.”
Since the launch, Safedoors has been tracking the rise in traffic to the new website and analysing the visitor journey for ongoing optimisation. All of the key performance indicators are positive, especially lead generation and sales conversions.
Article written by Cathryn Ellis
11th October 2024