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Lockdown Leads To £1m Investment For Doors Firm
Since the start of the first lockdown, Hallmark Doors and Panels claims it has have recorded a threefold increase in orders. As a direct result it has made...
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The Consultancy Gets Hallmark For Website
The Consultancy has just completed one of its biggest ever bespoke website projects for Hallmark Doors and Panels – but has already started making changes to it.
That’s not because it’s not doing a good job attracting visitors and generating enquiries, it’s because Hallmark takes the view that its website is an ongoing process and not a one-off project.
The Consultancy works in very close partnership with Hallmark so that it has become an extension of the in-house IT and marketing departments – implementing incremental improvements to the dedicated ordering portal and bespoke online door designers in particular.
Growth
A spokesperson from the in-house team says: “We make big investments in our online presence and have no doubt about what brings us return. We joined forces with The Consultancy in 2017 and since then we’ve seen remarkable levels of growth year on year. We’ve just been named on the list of the top 50 fastest growing companies in Yorkshire – and we’re set for another successful year of growth despite the tough trading conditions.
“Our online presence, user-friendly website and online quoting and ordering systems make us a really easy company to do business with – and frees our operational and customer service departments to deliver improvements in our performance elsewhere.”
Retail focus
The new Hallmark website is deliberately more retail focused than the one it replaces – although all the trade-friendly portals and designers are still there. The reason for that is that Hallmark wants to increase the thousands of retail enquiries it already generates online every year and pass them onto customers.
The spokesperson adds: “In our industry, there are a lot of businesses doing very similar things in their marketing. That’s why our entire online presence is benchmarked against retail and blue-chip brands rather than against any of our competitors.”
Pete Lancaster, The Consultancy’s head of creative, says: “The scale of the Hallmark website and the investment it represents is obviously not for everyone. What I hope it demonstrates is the tangible commercial benefits that can be achieved if you really focus on making the most of your online presence.”
Picture: Hallmark Doors is challenging industry conformity with its new and evolving website.
Article written by Cathryn Ellis
11th June 2024