Ooh AR

Composite door supplier DoorCo has added an augmented reality visualiser to give its Gripcore marketing portfolio the Ooh Factor when it comes selling the perfect door.

Augmented Reality (AR) is a system that combines real and virtual worlds, using real time interaction. To put this into context, the existing DoorCo designer allows you to upload a photo of your house to get a visual of the door you have designed, overlaying the new door design to create a totally artificial environment. AR takes this a step further by overlaying computer-generated images over the real world. In other words, through a mobile phone camera, you can now overlay the property’s existing door with the DoorCo door of choice to visualise exactly what that door will look like once it is installed.

The technology will be activated in the a brochure via a QR code programmed with a Gripcore door design of choice from the collection.

 

 “Marketing is an essential part of our customer support package, offering multiple assets to assist our customers to sell doors more easily.”

– Ben Aspinall 

Head of technology & marketing, DoorCo

 

A hero needed

“Our door designer has always been a key offering in the portfolio. The marketing and technology team has taken this a step further by implementing augmented reality,” continues DoorCo’s Aspinall. “The technology is currently being trialled ahead of release of the next edition of the dedicated Gripcore brochure, with one hero door design available now to use.

“When purchasing a new door, we believe it’s important that you can see how a product will look in a home before making a purchase and in turn, homeowners will be more likely to be satisfied with the new entrance to their home.

“The new tool is being launched to support sales of Gripcore but will soon be rolled out across our wider product portfolio.”

Picture: The Gripcore door from DoorCo can now be seen in augmented reality.

www.door-co.com

 

Article written by Cathryn Ellis
03rd October 2022

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