Double Topping Sales Conversion

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Installers using a new discount scheme from Leads 2 Trade are achieving more than double the industry-standard conversion rate average, it is claimed.

Data from December 2024 shows that Leads 2 Trade installer members using its TLS discount scheme were the lowest price on 85% of quotes provided to consumers, successfully converting an impressive 70% of these quotes into orders. 

With typical conversion rates in the home improvement industry standing at around one order per 3.5 quotes, installers offering the TLS discount scheme are achieving one order per 1.4 quotes.

Exclusive

The discount scheme, which is exclusive to Leads 2 Trade members, enables installers to offer customers a substantial 20% discount while maintaining healthy profit margins. This competitive edge has resulted in members using the scheme growing their businesses by between 50% and 100% in the current market, with average order values holding steady at over £7,500.

Installers have been reporting substantial business growth despite challenging market conditions. Kieran Mitten of AWC Windows and Home Improvements, which operates in the North-West, says: “Since using the TLS discount scheme, in the last six months our turnover has gone up by 60-70%. It has meant we are much more competitive and my advice to any installer is to go for it – it really has transformed our business.”

Shaun Ellison of Barriertherm UK, which is based in the North-East, says: “Being able to provide the discount has had a massive effect on our growth and we’ve doubled our turnover since adopting it.”

Another benefit of the scheme is that, provided installers are buying leads from Leads 2 Trade, they can use the discount tool on their own generated leads too. 

How it works

Householders download the TLS Discounts App and acquire their discount against a home improvement and apply it to the quote they have received from an installer. They can spend half of it as part of a deposit payment. The other half can be spent on groceries, taxis, travel, eating and drinking or whatever else is available from 70 participating national businesses.

Andy Royle, co-founder and managing director of Leads 2 Trade, says: “Since launching the TLS discount scheme last year, our installer members are experiencing remarkable growth in record time, with many doubling their turnover while maintaining their profit margins.” 

Picture: Installers are achieving unprecedented conversion rate success with a new discount scheme. 

www.leads2trade.co.uk/discount-offer-supplier

Article written by Cathryn Ellis
20th February 2025

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