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The Installer Magazine – January 2026
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PR Is Still Relevant – And It's Still Vital
Andrew Scott, the CEO of Purplex the marketing company and Insight Data, says that working with the media via public relations still achieves independent endorsement, which is an essential investment for the glass and glazing industry in 2026, despite the surge in ‘do it yourself’ digital marketing.
Editor's Comment
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Editor Brian Shillibeer repeats that now we are in the second quarter of the 21st century, those who still operate with a 20th century mindset will not survive but he is glad to see so many suppliers grabbing the start of 2026 with such enthusiasm, confidence and new ideas. There are lots of them looking to engage with installers and provide huge support services. Get onboard fast – this could be the best year for growth and diversification.
Come In From The Cold
Don’t forget about cold transmittance and condensation, writes Technical Expert, Don Waterwoth of Hanley, Amos, Stewart. Try to remember how building materials perform to save yourselves a lot of trouble.
The Detail Is In The Margins
“When installers focus on value rather than price they win higher-margin work, satisfy discerning customers and set themselves apart from competitors,” says Asa McGillian. “That’s the ultimate way to win higher-value work in 2026.”
Quality & Partnerships Are Key To 2026
According to Gregory Kelly, it will be the quality of doors, their compliance with standards old and new – and working in partnership with suppliers that will ensure installers are in a strong position in 2026.
A Smarter Alternative To Timber
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Universal Trade Frames has taken the new Residence Timber-Alternative Door to the next level, combining heritage detailing with smart functionality and the precision of CNC fabrication in one standout product.
From Afterthought To Centrepiece
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With European influences and expanding colour and glazing options fuelling the increasing consumer appetite for entrance door personalisation, Hurst says it’s well placed to help its customers take advantage. We report.
Turning Up The Volume On Espagnolettes
Two new espagnolette window handles have been launched that have been designed specifically with the demands of today’s volume window market in mind.