Finance – Your Secret Sales Tool
Research from Deceuninck shows that the availability of finance is key in driving sales of energy-efficient home-improvement products. Despite...
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144 articles found with tag 'Leads'
The Installer Magazine – June 2025
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Don’t Slam The Door In The Face Of Opportunity
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Andrew Scott argues that often unwelcome ‘small jobs’ can be the start of lasting customer relationships and bigger business. In particular, there’s been some discussion around the number of door-related enquiries. I sense that these are sometimes viewed as lower-value opportunities – I say an opportunity is an opportunity…don’t slam the door in its face
Editor's Comment
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Editor Brian Shillibeer reviews the News from this issue, lamenting that so many tradespeople are now buying almost disposable tools as they are so worried about tool theft – at least they can replace them cheaply. He writes: We should all be encouraging the government to push on with the Theft of Tools of Trade (Sentencing) Bill to make sure there are tougher penalties for offenders – and 74% of the public at large support the Bill to put the thieving, livelihood ruining bastards in jail.
Don’t Let Bad Door Or Window Drainage Drain Profits
Don Waterworth, The Installer’s Technical Expert, was alarmed to find a D mould blocking the drainage on a front door. The whole job needed redoing. If installers hold themselves out to be professionals, their knowledge should include not doing this.
GGF – A Central Hub For All Of The Industry
The GGF used the FIT Show to prove it is the voice and influencer for the industry across the construction sector as a whole and beyond into trading standards and regulatory and legislative bodies.
Sliders’ Prices Staying Static, Sales Support Supersized
Quickslide is freezing prices this year while turning up the heat on partner support, delivering what might be the most comprehensive marketing and sales toolkit in the industry. At a time when margins are squeezed, this is more than support, writes sales & marketing director Tom Swallow.
Steely Looks Are All The Rage
As the steel-look continues to be a big hit with homeowners, Nick Ballinger, the regional sales manager at Everglade Windows, shares how the trade fabricator is keeping its installer customers ahead of the trend with its aïr 900 heritage bi-fold door.
It’s All About Integration & Smarter Workflows
What makes a CRM system truly great isn’t done in isolation, it’s how well it connects with other useful industry tools, writes AdminBase’s Rhonda Ridge.
All For One And One For All
Glazpartners is a marketing initiative designed to encourage closer collaboration between Glazpart and its customers and partners. In addition, Glazpart also promotes all partners via multiple marketing communications channels – at events, on social media, online, in the trade, regional and mainstream media. We discover more.
Internal Glazing – Heritage Is The Style In Demand
On a mission to deliver the complete internal glazing system to fabricators…and then from fabricators to installers, Jack Aluminium is making quite the impression with its ID30 system. Managing director Andy Short sits down to discuss how its heritage offering takes it one step further.