Andrew Scott, the CEO of Purplex the marketing company and Insight Data, says that working with the media via public relations still achieves independent endorsement, which is an essential investment for the glass and glazing industry in 2026, despite the surge in ‘do it yourself’ digital marketing.
Editor Brian Shillibeer repeats that now we are in the second quarter of the 21st century, those who still operate with a 20th century mindset will not survive but he is glad to see so many suppliers grabbing the start of 2026 with such enthusiasm, confidence and new ideas. There are lots of them looking to engage with installers and provide huge support services. Get onboard fast – this could be the best year for growth and diversification.
Come In From The Cold
Don’t forget about cold transmittance and condensation, writes Technical Expert, Don Waterwoth of Hanley, Amos, Stewart. Try to remember how building materials perform to save yourselves a lot of trouble.
The Detail Is In The Margins
“When installers focus on value rather than price they win higher-margin work, satisfy discerning customers and set themselves apart from competitors,” says Asa McGillian. “That’s the ultimate way to win higher-value work in 2026.”
Quality & Partnerships Are Key To 2026
According to Gregory Kelly, it will be the quality of doors, their compliance with standards old and new – and working in partnership with suppliers that will ensure installers are in a strong position in 2026.
A Smarter Alternative To Timber
Universal Trade Frames has taken the new Residence Timber-Alternative Door to the next level, combining heritage detailing with smart functionality and the precision of CNC fabrication in one standout product.
From Afterthought To Centrepiece
With European influences and expanding colour and glazing options fuelling the increasing consumer appetite for entrance door personalisation, Hurst says it’s well placed to help its customers take advantage. We report.
Turning Up The Volume On Espagnolettes
Two new espagnolette window handles have been launched that have been designed specifically with the demands of today’s volume window market in mind.
Affordable Windows Group is set to debut its new steel-look aluminium range, Decorio which is crafted from premium aluminium.
It is used to create both internal and external windows and doors, Decorio captures the iconic style of industrial and art deco designs at a lower price than steel.
Head of marketing, Amelia Gaughan, says: “The steel-look is now a timeless classic. The Decorio range takes it to new heights. It is a sister-brand to our wood-effect PVC-U range, Timberlook. It is the perfect answer to the increasing demand for steel-look aluminium products as homeowners continue to embrace heritage aesthetics.”
Which stand?
Affordable Windows Group will be giving visitors an exclusive look at this new heritage-inspired range on Stand N 61 in Hall 8.
Gaughan adds: “The FIT Show represents all the best the UK fenestration industry has to offer, which is why we’re unveiling our Decorio range there. “Decorio is the perfect answer to the increasing demand for steel-look aluminium products as homeowners continue to embrace heritage aesthetics. It is a sister-brand to our wood-effect PVC-U range Timberlook.”
Decorio offers a compreOptionshensive range, featuring thermally-broken external windows and doors with slim sightlines and elegant single-glazed internal screens and doors. To complete the look, a diverse collection of classic and modern handles, pulls, and escutcheons are available.
Gaughan says: “We haven't exhibited at a trade show in quite some time, so Decorio's launch was the perfect opportunity to return. As well as Decorio, we’ll also be showcasing selected products from Timberlook and our other brands.”
Picture: Affordable Windows Group is to debut its Decorio Range at FIT Show 2025.