Editor Brian Shillibeer says as we approach the second quarter of the 21st century, those who still operate with a 20th century mindset will not survive – but the rest of us can look forward to a Merry Christmas and absolutely very Happy New Year.
The Art Of AI
Andrew Scott, founder and managing director of Purplex the marketing company, explores how artificial intelligence is redefining marketing and why success depends on using it with insight, not imitation as he introduces Helix, the company’s own artificial intelligence platform that understands this industry.
Use a proper contract, writes Don Waterworth as he bemoans the number of firms using messaging software to confirm orders.
Climbing The Ladder
Lofty ambitions: why now’s the perfect time to invest in a franchise that’s always in demand – loft ladders.
Modular Vents For Heritage PVC-U
It is important companies find the right ventilation solutions.
Working With Customers For Customers
Rhonda Ridge the creator of the installer management system, AdminBase, discusses the ongoing importance of customer relationships
Choose Blink Or You’ll Miss It
Business Pilot cuts payment waiting times for users by 40% in one year. We find out how
Of Indemnities And Chocolate Teapots
With growing concern over the rise of indemnity policies being used in place of proper certification, FENSA is warning that installers must take the lead in safeguarding standards by ensuring every installation is correctly certified as indemnities are about as useful as chocolate teapots.
Affordable Windows Group is set to debut its new steel-look aluminium range, Decorio which is crafted from premium aluminium.
It is used to create both internal and external windows and doors, Decorio captures the iconic style of industrial and art deco designs at a lower price than steel.
Head of marketing, Amelia Gaughan, says: “The steel-look is now a timeless classic. The Decorio range takes it to new heights. It is a sister-brand to our wood-effect PVC-U range, Timberlook. It is the perfect answer to the increasing demand for steel-look aluminium products as homeowners continue to embrace heritage aesthetics.”
Which stand?
Affordable Windows Group will be giving visitors an exclusive look at this new heritage-inspired range on Stand N 61 in Hall 8.
Gaughan adds: “The FIT Show represents all the best the UK fenestration industry has to offer, which is why we’re unveiling our Decorio range there. “Decorio is the perfect answer to the increasing demand for steel-look aluminium products as homeowners continue to embrace heritage aesthetics. It is a sister-brand to our wood-effect PVC-U range Timberlook.”
Decorio offers a compreOptionshensive range, featuring thermally-broken external windows and doors with slim sightlines and elegant single-glazed internal screens and doors. To complete the look, a diverse collection of classic and modern handles, pulls, and escutcheons are available.
Gaughan says: “We haven't exhibited at a trade show in quite some time, so Decorio's launch was the perfect opportunity to return. As well as Decorio, we’ll also be showcasing selected products from Timberlook and our other brands.”
Picture: Affordable Windows Group is to debut its Decorio Range at FIT Show 2025.