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The fenestration market is facing structural decline after a short-lived pandemic boom. Andrew Scott, MD of Purplex Marketing, outlines the choices businesses must now make to survive and grow – including going big on marketing and pivoting into other sectors such as solar panels and even green balconies.
RISA Column – Don’t Fight The Law – Mediate Instead
Complaints against tradespeople are on the rise, with window and door fitters among the most commonly targeted professions. RISA offers an expert dispute resolution service that is fast, impartial and legally binding.
Affordable Windows Group is set to debut its new steel-look aluminium range, Decorio which is crafted from premium aluminium.
It is used to create both internal and external windows and doors, Decorio captures the iconic style of industrial and art deco designs at a lower price than steel.
Head of marketing, Amelia Gaughan, says: “The steel-look is now a timeless classic. The Decorio range takes it to new heights. It is a sister-brand to our wood-effect PVC-U range, Timberlook. It is the perfect answer to the increasing demand for steel-look aluminium products as homeowners continue to embrace heritage aesthetics.”
Which stand?
Affordable Windows Group will be giving visitors an exclusive look at this new heritage-inspired range on Stand N 61 in Hall 8.
Gaughan adds: “The FIT Show represents all the best the UK fenestration industry has to offer, which is why we’re unveiling our Decorio range there. “Decorio is the perfect answer to the increasing demand for steel-look aluminium products as homeowners continue to embrace heritage aesthetics. It is a sister-brand to our wood-effect PVC-U range Timberlook.”
Decorio offers a compreOptionshensive range, featuring thermally-broken external windows and doors with slim sightlines and elegant single-glazed internal screens and doors. To complete the look, a diverse collection of classic and modern handles, pulls, and escutcheons are available.
Gaughan says: “We haven't exhibited at a trade show in quite some time, so Decorio's launch was the perfect opportunity to return. As well as Decorio, we’ll also be showcasing selected products from Timberlook and our other brands.”
Picture: Affordable Windows Group is to debut its Decorio Range at FIT Show 2025.