Shelforce Stars In Made In Britain

Filming on the set of Made In Britain

It was a case of lights, camera, action for Shelforce as the company opened its doors to a TV crew to tell the story of how it employs  some of Birmingham`s most vulnerable people.

75% of Shelforce`s workforce are disabled, which prompted the producers of ITV4’s Made In Britain to feature the company in the next series of the programme that tells the story of British production and some of the country’s best loved products.

Shelforce welcomed camera crews to its headquarters in Erdington, Birmingham, to provide a glimpse inside the factory, which produces thousands of PVC-U and aluminium windows and doors a month for customers that include Birmingham City Council.


 “Made In Britain is not just about the products, it’s about the stories behind them, and Shelforce provides a truly inspirational story to tell”

– Rob Kelly 

Series Producer, ITV4’s Made In Britain



“We were very keen to come here because it’s got everything – great product, great factory, and great people. Shelforce has hit the headlines in the past for its work in raising awareness of inclusivity in the workplace,” continued ITV`s Kelly. “It was wonderful to see how everything works and speak to some of the people involved.”


Ricky Tomlinson

Narrated by actor Ricky Tomlinson, there will be 10 episodes in the series, with four products featured in every episode. Made In Britain is set to hit TV screens across the country next spring, transmitting on ITV4 in the UK and with other broadcasters internationally.



For Howard Trotter, Shelforce’s Business Manager who was interviewed on camera for the show, the spotlight is great recognition for the team. He says: “It’s absolutely fantastic the producers of Made in Britain have chosen us – it’s a great opportunity to put Shelforce and what we do out there. And it’s great for the team to be getting the recognition they deserve for all their hard work.”

As well as Trotter, signers were also bought in to interview two workers who are deaf on what Shelforce means to them.

“There has been a real buzz around the team, and they have loved being a part of it. The team have taken the filming in their stride, as they do with everything, and haven’t let the cameras bother them,” adds Trotter.


Energy & environment

Film crews will also be filming at Shelforce’s supply partner Eurocell and glass manufacturer Kelsi Group. Of particular interest is Eurocell’s commitment to PVC-U recycling and providing energy efficient, sustainable PVC-U products to support the drive towards carbon zero construction.

“For this series we are also focussing on the green angle,” says Rob Kelly. “With the construction and building products industry under increasing pressure to build sustainably, through its partnership with Eurocell, Shelforce is also dedicated to reducing waste.”

Picture: Howard Trotter, Shelforce’s Business Manager was interviewed on camera for the show,.


Article written by Cathryn Ellis
18th December 2020


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