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Seek And Ye Shall Find
Endurance Doors has delivered improvements in its Google rankings for over 800 search terms and with it increased lead generation statistics to over 1,000...
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Network News - Build Your Own Website Service Goes Live
Independent Network powered by Veka has unveiled an online tool that allows members to create their own websites free of charge.
With the change in behaviours required to survive in the 2020s, Independent Network has adapted its offering to meet those needs, promising this is only the start for members' online service.
Understanding the need and importance – now more than ever - of businesses having a digital shop window for customers to browse, Independent Network has developed templated website options allowing the installer or fabricator to create a website easily, with minimal technical knowledge that suits business needs.
Goliath Homeworld
Goliath Homeworld, a founding member, is the first to go live. Working with Veka’s digital marketing team and the Independent Network team, the company has created a website that will allow their customers to view their range of products, book appointments, offer online finance options and use Independent Network’s online visualiser.
With 81% of people performing online research before making a large purchase such as new windows and 61% of mobile searchers more likely to contact a local business if their site is mobile friendly, Independent Network identified an area where member businesses were struggling to effectively develop their online opportunities.
The average website can cost from £15,000 - £20,000, a cost prohibitive to many regional businesses trying to perform during a challenging year. Through consultation and collaboration with the Independent Network members, digital marketing was identified as a hurdle many members were struggling to jump.
“The new system, has three template options to choose from – and through our consultation process with members we have been able to produce a back-end system that easily integrates with our members’ needs and crucially all the websites are fully responsive.”
– Karen Lund
Head of Partner Programmes, Independent Network
Leads
"The new system also means existing website content can be transferred across and they have been designed with the purpose to turn each visitor into a lead,” continues Lund.
Georgina Hancox, internal sales manager at Goliath Homeworld says: “Last year showed us how important it is to have the right website, a website that is easy to navigate and meets the needs of our customers. Working with Independent Network and Veka has enabled us to easily deliver an online offering that reflects our brand that has been built over the last 30 years on trust, efficiency and commitment. Our new website now represents our brand and values perfectly.”
Joining in
Joining Goliath with new websites powered by the Independent Network platform are Eddisbury Construction, Cambs Windows & Home Improvements, Qualplas Ltd and Waterside Windows Ltd.
The websites are built on the industry leading WordPress platform and come with a user guide providing hints and tips on how the Independent Network member can get the most out of its new website.
Picture: Goliath Homeworld's home page.
Article written by Cathryn Ellis
21st April 2021