Getting Higher Value With Virtual

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Sternfenster has launched a new virtual showroom to help customers sell higher value products to homeowners. It is the result of 18 months of research and development.

Sternfenster has produced a series of CGI (computer-generated imagery) videos for the virtual showroom, which gives the viewer one-minute tours of products. Each video provides a close-up flythrough of products’ key features.

Take the Alitherm 300 window, for example, the viewer is shown a close-up of the slimline frame, before highlighting the Yale high-security multi-point locking system and Yale handles, which come in a variety of colours. Other features highlighted include the high security internal beads, the energy efficient frames and glass and choice of colours.

 “People moved online during the pandemic to research and buy home improvement products. And this hasn’t declined as we’ve moved back to a sense of normality.”

– Sales director, Sternfenster 

 

Keeping up

“It is vital we keep up with changing habits and even pioneer new ways of doing business, which is why we developed the Sternfenster Virtual Showroom,” continues Sternfenster’s Court.

Conventional navigation

Potential buyers are given a choice of products, where they can click-through to product landing pages to learn about the features and benefits. Meanwhile, various sub-sections are clearly labelled and sign-posted.

An overview provides a clear summary of each product, while the ‘Explore Features’ section provides much greater detail - technical specs, colour options, hardware options and locks are presented in a series of drop-down menus. These sit alongside a picture of the product with ‘hotspots’ highlighted, which give contextual detail for those benefits.

From this page, the homeowner can also watch a short sales presentation, which shows each product as part of a completed project and take a virtual 360º product tour.

Selling tool

“Selling tools like the Sternfenster Virtual Showroom will help our customers raise their game,” adds Court. “And put them in contention for high-value, high margin work.”

Picture: Sternfenster has aunched a virtual showroom.

www.sternfenster.com

Article written by Cathryn Ellis
22nd May 2022

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