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Keep Your Horizons Open
There is a danger that if price becomes the only point of differentiation between you and your competitors when it comes to balustrade solutions, then you...
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FIT Show – Diversification Was The Message
Diversification was the key message to emerge from the FIT Show believes Bohle’s MD Dave Broxton, as traditional window installers explored ways in which they could broaden their offering and extend their market reach.
“Our strategy going to the FIT Show was very clear,” Broxton says. “We presented window installers with a range of products designed to open-up new, profitable opportunities in the home, away from their established window and door ranges.
“And it was a clear success, with our FrameTec 2.0 dry-glazing glass partitioning system and Lyon Juliet Balcony significant crowd pleasers.”
Commercial projects opportunities
Yet diversification should not be limited to the home setting, Broxton believes – and that true means turning your hand to different types of projects such as retail and commercial. “The demands may be different, yet the skills remain the same whether they come from the domestic refurbishment sector, newbuild, retail or commercial,” Broxton states.
“To seize the opportunities from different clients, you often just need the flexibility in your product range, and this is what we’ve been addressing at Bohle.”
Balustrade
A case in point is Bohle’s easy-fit VetroMount balustrade system, which is now available with a 1.5kN line-loading which makes it suitable for the growing retail, hospitality and commercial market, as well as for domestic use.
VetroMount is available in a standard face or floor fixing option; a flush-finish; and a third, ‘Y’ shaped channel, which tapers down to the face of the substrate, to create a clean minimalist finish
Each system minimises fixings, while making installation simple using Bohle’s patented zip-fix technology and cradle to hold the glass firmly in the channel. This also makes alignment easier, with simple adjustment.
Available in standard 2.5m and 5m lengths, VetroMount accommodates glass thickness of up to 21.5mm. It’s also counterbored, which means its suitable for use with standard, rather than more expensive counter-fix fixings.
Broxton says: The VetroMount has been designed to allow window fitters to cross sell on projects. For example, someone replacing their windows may also have a requirement for balustrading, which could otherwise go to another contractor.
”With VetroMount, we’ve simplified the balustrade installation, so there’s no need to carry specialist tools, which reduces fixing costs and protects margin.
“While balustrading for domestic use only requires a 0.74kN line loading, the contemporary all-glass system can be upgraded to a 1.5kN system using additional glass carriers and 21.5mm PVB laminated glass. This means the product can confidently be installed in commercial areas open to the public such as footways, pavements, retail spaces, bars, restaurants and vehicular areas, including stairs and landings.”
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Article written by Cathryn Ellis
18th October 2023