Doubling Down On Digital Drive

PVC-U manufacturer, distributor and recycler, Eurocell, has doubled its digital investment to drive market growth through new technological advancements.

The business has launched a new website, which boasts a range of new features that have been designed with a customer-centric focus.

Eurocell has been in the PVC-U building products sector for almost 50 years. The company recently appointed Darren Waters as its new chief executive officer. He is said to bring ambitious plans and 20 years of industry experience to the firm.

The new website puts the business in good stead to grow its brand awareness and online presence, launch a wider product range and improve the shopping experiences of both trade customers and homeowners alike.


Trade counters

The website allows customers to find whatever they need around the clock, including an improved click and collect service from Eurocell’s 214 trade counters.


Specifiers and fabricators

Updates have been  made to specifier and fabricator onsite content including detailed product specifications, full access to Eurocell’s BIM models and downloadable brochures.

Rob Henderson, head of digital marketing at Eurocell says: “This milestone digital investment for Eurocell has been fantastic for the business and has allowed us to take the next step towards growing our online presence and expanding our offering.

“We have driven changes in our accessibility so our customers can browse, enquire and order on the go easier than ever before, to suit their changing schedules.”


Picture: Eurocell has doubled its digital investment to drive market growth.


Article written by Cathryn Ellis
20th June 2023


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