Daylight Robbery Makes People SAD All Over

Woman working on a laptop on the sofa

Home workers are getting just 22 minutes of natural daylight per day raising concerns a greater number of people will experience SAD as we adjust to the new normal.

SAD stands for Seasonal Affective Disorder. Although most people feel a little down when winter hits, 6% of the population currently have symptoms severe enough to disrupt their lives.

Window profile manufacturer Rehau has grabbed national headlines after a survey of 2,000 remote workers found that average of 22 minutes at home - and that the lack of daylight is also a problem when people get to the office.

Rehau however, commissioned the research to explore the issues that consumers face when working from home. It was clearly also part of a wider strategy to build brand awareness for its trade customers.


Current Bun

So far, the campaign has grabbed the attention of a number of national newspapers including The Sun and The Express. 


The sun

The study found that three in ten grumble they have no natural light over their working area, with 36 per cent saying it definitely contributes to a lack of motivation.

When working from home, one fifth of respondents said they would move their working area adjacent to a window, with 65 per cent convinced this affects their productivity.

With trends over the past 12 months highlighting a significant rise in home renovations, the search for natural light creates opportunity for the window trade.


 “The research shows that natural light and windows are key considerations for homeowners when making changes to their homes. Through commissioning this study, we are raising the profile of the Rehau brand with consumers to create new opportunities for trade.”

– Stephen Beresford 

Head of Marketing & Communications, Rehau Windows


Window focus

"The pursuit of more natural light presents renewed prospects for the fenestration industry as it means more focus will inevitably be placed on windows and doors,” continues Rehau's Beresford.


Return to work

Despite having worked from home for 12 months, 61 per cent of those who completed the survey expressed that they still consider the environment to be temporary.

Beresford continues: “Remote working is expected to continue to some degree for the foreseeable future and in many cases a new way of flexible working will be adopted by many businesses, so those temporary spaces will likely need to turn into permanent fixtures. We expect home investments to continue, with windows and doors playing a key role.”

It was reported on 25 March that the Nationwide Building Society was to encourage 13,000 office staff to work where they liked - at home, in the office (although one major office was to close) or use the High Street branches.


Working in the Dark

'Working in the Dark' is the first campaign in a series by Rehau as the company looks to increase national consumer awareness of the problem of working without good daylight. The campaign makes up part of a wider strategic programme which aims to make Rehau windows more desirable in people’s homes, as well as educate consumers that not all window materials and brands are the same."

Picture: Make-do workspaces and poor natural daylight have caused productivity to drop for home workers.

Article written by Cathryn Ellis
26th March 2021


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