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Mercury adds Stellar
Mercury Glazing has strengthened its aluminium offering by adding the complete Stellar Aluminium window and door system to its portfolio. The move brings...
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Alimax does it different
At a time when many fabricators are diversifying from PVC-U into aluminium Hampshire-based Alimax is bucking the trend. Founded seven years ago by Mark Matthews, David Gower and Ginnette Polychronopulos, the trade-only manufacturer has built a reputation for premium aluminium windows and doors.
When its installer customer base kept asking for PVC-U products delivered with the same service, Alimax invested in a new mezzanine-floor, and a dedicated PVC-U fabrication line, utilising the premium Veka Omnia double-flush system, System 10 and Rustique. To ensure this new line was backed by the right hardware it turned to its long-term hardware partner, Window Ware.
"Our installers chose our path for us," says Mark Matthews, director of Alimax. "They loved our aluminium service and wanted the same quality in PVC-U. But launching a new line from scratch requires flawless execution. We’ve worked with Window Ware throughout our careers; whenever we move, we always come back to them. They were the natural choice to help us spec, source, and secure the hardware for this new venture."
Window Ware worked closely with the Alimax team to advise on and spec a hardware package to suit the new VEKA system, including high-security Yale door and window locking systems, Armis handles, and Eurospec cylinders.
Because Alimax runs a lean, operation, it does not to tie up capital and space in hardware stock. Instead, it relies on Window Ware’s logistical infrastructure.
Les Maros, area sales manager at Alimax, says, “In this industry, everyone wants everything yesterday. We don’t have the storage space to carry a large inventory, but with Window Ware, we don’t need to. They act as an extension of our own warehouse. Their high stock levels, dependable next-day delivery, and brilliant, easy-to-work-with team keep our production line moving seamlessly."
For Window Ware, Mark Barzotelli, Window Ware area sales manager, says: "Alimax proves that when you focus on quality, precision, and strong partnerships, you can achieve remarkable growth even in a challenging market. We are proud to have supported them in setting up this new fabrication line, ensuring they have the reliable, top-tier hardware needed to uphold their fantastic reputation."
Article written by John Roper
28th August 2026