Sheerline Bolstered By Nordic Knowhow

Two men in a factory

Fabricator Nordic Aluminium says Sheerline’s aluminium systems is packed with benefits that allows the company to best leverage its years of experience of selling high-value PVC-U and aluminium windows & doors.

Nordic Aluminium is a division of the HWL Windows Group, which has been operating for almost two decades.  


 “Windows are becoming more of a ‘boutique’ product and many homeowners want something different than standard PVC windows. We were blown away by Sheerline and think it will have a similar impact on the aluminium window market as Residence Collection had on the PVC sector.”

– Graham Howatson 

Director, Nordic Aluminium



"We were interested in the simplicity of the system design, the added value it brings to homeowners as well as its innovation and availability of stock," adds Nordic's Howatson. “Sheerline’s product innovation is streets ahead of the competition. It’s easier to manufacture, has improved material optimisation due to the design of the assembled profile and its choice of colours will allow retailers and installers to simplify their product offerings and have greater control over the whole process.

"The U-Value performance is a huge factor as well. Sheerline exceeds current building regulations and is future proofed against planned changes.

“Sheerline’s design is clever, with fewer components and lower stock holding requirements. The choice of standard colours has also been well thought out – we have found that Agate is a really popular finish, so it’s great to have that as a standard colour option."


End-to-end experience

Roger Hartshorn, CEO of Garnalex, says: “We’re delighted to have such a fantastic response from a respected company like Nordic Aluminium. And I’m really pleased when customers say that we’re achieving what we set out to do – to transform the aluminium windows and doors market. Each step of the process, from product design to service and support, has been reinvented with fabricators, installers and, of course, the homeowner in mind. We’ve invested in innovation at every level to ensure customers receive the end-to-end experience they want and deserve.”

Picture:  Vasilica Mocanu, HWL Windows Group and Tony Basile, Garnalex.

Article written by John Roper
15th September 2021


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