The Hörmann Alone 2

From the Hörmann Alone movie promo.

Two characters from the Hörmann team have made up as bungling burglars for a video campaign to promote the Secured by Design accreditation of the firm’s sectional garage doors in a ‘block buster’ called Hörmann Alone – a take on the Home Alone movie franchise.

Having undergone considerable make-up and styling, industry stalwarts Alex MacKay and Stuart Shaw star as ‘plumbers in a van’ in a tongue in cheek take on the popular Christmas comedy films. Expert Alice, from the RollMatic T promotional film, provides our two hapless characters with sage advice on the benefits of Hörmann sectional garage doors with Secured by Design accreditation.

An online SBD registration site has also been launched, which includes information on the scheme and a simple registration system.  The doors covered are Hörmann LPU42 and LPU67 automated garage doors. Tobe registered they must be:

  • Registered with Hörmann.

  • Installed behind the opening.

  • Combined with a Hörmann operator.

  • Unmodified and not include any glazing options or external handles.

  • Fitted after 01.05.2021.

SBD provides homeowners greater peace of mind particularly with increasing numbers of people using their garages for storage, or for garages converted into leisure or living areas.

 

 “The Secured by Design accreditation for our sectional doors is important to both Hörmann and our dealers, so we were keen to come up with an innovative way to promote this.  Following on the success of our RollMatic T campaign video, a movie style promotion was the obvious way to go.”

– David O’Mara 

Marketing manager, Hörmann UK

 

Brute force attack

Hörmann sectional doors have been developed to prevent and discourage criminal intrusion and vandalism. Their ability to do so has now been verified through independent testing. The tests involved a prolonged brute force attack and are designed to demonstrate the strength and robust nature of the door.  The Hörmann sectional doors passed in their standard format with no modifications or additions required.

SBD applies to the full range of sizes available.


 

 

Everyone’s a critic

Doug Skins, at Secured by Design, said after he’d seen the movie: “The Hörmann Alone movie is a really excellent way to emphasise the importance of security when it comes to garage doors, promote their Secured by Design accreditation and highlight their range of SDB accredited garage doors”

Picture: From the Hörmann Alone movie promo.

www.hormannsecuredbydesign.splashthat.com

Article written by Cathryn Ellis
20th January 2022

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