Sash Windows - On The Slide Or Bang On Google Trend?

A sash window

Andy Jones at sash window manufacturer Victorian Sliders looks at the latest Google Trends data to establish the state of the market - and it's not bad at all!

2020 has been the strangest and most challenging year many of us will have experienced in our lifetimes, writes Jones, yet despite it all, demand for glazing products remains extremely strong.


Soaring sales

Back in April, when the pandemic was at its height, even the most optimistic among us wouldn’t have predicted that sales would be soaring come July and August.

But remarkably, that’s exactly what happened. Partly, we know this simply from first-hand experience. At Victorian Sliders we’ve been inundated with sales and enquiries and enjoyed several of the most successful weeks in our history.

However, we also know it from looking at Google’s search data, too.


Google Trends

Google gives specific search terms scores between 0 and 100 based on how many people are searching for them at any given time.

Between 26 July and 1 August, searches for ‘sash windows’ in England reached 100. If you look at searches for the same term over the last five years, you’ll find that they’re currently at the highest level they’ve been since 2017.

You can also see that searches for the term went into sharp decline in March 2020, when lockdown came into effect, yet by May they’d largely recovered - and continued to climb from there.

Widen the area to the UK as a whole, and the general trend is the same – strong in January and February, a dramatic fall in March, a steady recovery throughout April and May, leading to the huge demand we’ve experienced in June, July and August.

Related terms like ‘uPVC sash window’ have also done extremely well, and are currently receiving the highest number of searches in years.


Do you have a stylish, versatile and competitively-priced option

What does all that mean for installers? Now’s the time to start offering quality PVC-U sash windows, in my opinion, if you are not already doing so (and if you are and they are not the Victorian Sliders' brand - have a look at what we offer).

Lockdown saw home improvement move up the priority list for tens of millions of people confined indoors – and thousands are now on the lookout for stylish, eco-friendly and cost-effective products that can improve their property’s aesthetic appeal.

ECOSlide, Victorian Sliders’ brand, ticks all of those boxes.


Energy & Environment

It comes with ‘A’ Window Energy Ratings as standard (A+ ratings with an Argon-filled unit) and is extremely secure – unlike many competitor products, it uses top and bottom toughened glass as standard and features an anti-jemmy bar.


Decorative Finishes

It’s also versatile as it is available in an array of foils and any RAL colour, as well as offering plant-on sash horns as standard, the option for run-through sash horns, and soon, a deep bottom rail.



Best of all, it’s available with a 10-year guarantee, and in any size up to 1300mm by 2400mm, for just £199.

Don’t miss out on booming interest in sash windows.

Picture: Victorian Sliders is trusted by more than 3,000 installers countrywide. One of the company's top brands is the ECOSlide Sash Window.


Article written by Cathryn Ellis
15th October 2020


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