Paint It Black And Don’t Look Back

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The launch of a new black Venetian option for Uni-Blinds integral blinds gives installers the scope to provide homeowners with on trend colour co-ordinated window and door packages and not look back as sales soar.

That is the view of Ian Short, MD of  Morley Glass, the UK manufacturer of integral blinds using ScreenLine systems. The company recently added black to its colours for Venetian integral blinds in response to the growth in black’s popularity throughout home décor.

Short says: “Anyone involved in the home improvement market will know that consumer tastes are constantly changing. Brands offering everything from paint and landscaping products to kitchens and bathrooms work hard to ensure they can satisfy a relentless consumer appetite for that next ‘must have’ or different look.”

Changing consumer tastes

Short believes that in recent years, the door and window industry has evolved to better meet the demands of consumers from a styling perspective, with a shift away from a fairly limited range of styles for windows and doors to a plethora of choices. He continues: “When you look at recent industry data, there is no doubt that routine white PVC-U frames continue to dominate sales. However, the increased range of frame colours we now have available, along with different frame designs such as flush-fit and the growth in the domestic aluminium market, means the market is much more responsive to changing consumer tastes.

“As an industry, we are in a more positive position than ever given that we have moved from responding to change to actually driving it. Nowhere is this more apparent than with integral blinds, which have gone from being a relatively niche product at the beginning of the century to one that is inspiring consumers with new creative potential for their windows and doors.”

Early adopters

Morley Glass has been working closely with ScreenLine integral blind systems manufacturer Pellini to be the first company to bring the black Venetian blind to the UK market in this colour. Short adds: “We’ve seen the demand for black frames growing, while the appetite for anthracite grey and agate grey remains strong. All three of these colours are ideal for black Venetian Uni-Blinds as many of our early-adopter customers are discovering.

“But it is not simply a case of applying a new colour to the slats. The black blind units optimise visual appeal because all the components are consistent. The finish of the slats ensures the colour will not fade over time, retaining its bold appearance, with matched colours for the cords, header and footer rails and sideguides used across the different Uni-Blinds control systems.

“Adding black integral blinds to a range which already includes anthracite grey, silver, beige, yellow and green means giving homeowners even wider scope to express their personality. We think it will rapidly grow to become one of our top-selling blind colours in the coming years as homeowners go back to black.”

Picture: The ability to colour match Uni-Blinds integral blinds gives installers scope to provide homeowners with a co-ordinated window and door package that is in line with the latest décor trends.

www.morleyglass.co.uk

Article written by Cathryn Ellis
22nd February 2023

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