Not All Rosy In The Gardens Market

An aerial view of three urban gardens

Despite a high level of searches on Google, a significant decline in demand for garden buildings has been predicted - with Covid-19 to blame.

The latest Domestic Garden Building and Structures Market Report from AMA Research makes for depressing reading as the firm says a reduction in household incomes will influence peoples’ decisions to purchase non-essential products.

However AMA is more positive in assuming the impacts of Covid-19 will be time-limited and thus household income growth should resume from 2021 and the garden buildings and structures market is forecast to recover. This will be assisted by improving housebuilding levels and the trend for using buildings for leisure activities, homeworking and accommodation purposes, says the research agency.

 

Not rosy in the garden

The domestic garden buildings and structures market is part of the wider garden products market, which includes horticulture, garden sundries, garden buildings, garden equipment, garden leisure and garden chemicals and was valued at an estimated £5.4 billion in 2019. Garden buildings account for almost 20% of the market which includes conservatories.

The market has experienced continued growth since 2013 benefiting from factors such as people's willingness to spend on their gardens, a growing housing market, increased levels of homeworking, trend for secondary residential garden buildings and growing popularity in ‘outdoor living’.

However, household finances have been tight, says AMA, reflecting low real disposable income growth but low interest rates discourage saving and households have recently been running down savings. The garden is increasing in importance to many homeowners and they have been willing to invest in them, although the level of market growth achieved in recent years remains modest.

Picture: A look into the gardens market by AMA Research shows there might not be too much money about for the rest of this year.

www.amaresearch.co.uk

Article written by Cathryn Ellis
31st July 2020

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