New Entry Level Rooflight Opens Up Market

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Whitesales has announced the launch of em.glaze Economy – an entry level, thermally broken flat glass rooflight, designed to widen its customer base and open up new retail sales opportunities for fabricators and their installers.

em.glaze Economy gives customers access to the service and guaranteed product quality which characterises the Whitesales brand but at a lower price point than the existing em.glaze Premium rooflight.

Sioned Yates, marketing director at Whitesales, says: “We had a phenomenal response when we showed our em.glaze Premium rooflight at the FIT Show in May and since then sales of this product are up significantly compared with the same period last year.

“Fabricators and installers clearly loved the design features, the ease of installation and Whitesales’ service package, so we are capitalising on all that and giving them more choice with an addition to the em.glaze range which is suitable for the mainstream as well as the premium end of the market.”

Glass spec

The main difference between the two variants is the glass specification which is CWCT Class 3 for Economy and CWCT Class 1 for Premium. Aesthetically, the only thing that distinguishes the em.glaze Economy from the Premium rooflight is the fact that it is non-fritted, which is a feature only visible on the Premium when viewed from above. Yates says: “Internally, buyers get the same contemporary look and the same flush glazed edge-to-edge design in both and the same compatibility with Whitesales’ range of timber and PVC-U upstands.”

Service to the fore

Yates adds: “em.glaze Economy competes head on with the big brand rooflights that our customers already know but it comes with a service offering that they might not be quite so familiar with. Our proposition goes way beyond just offering good value. We believe in old-fashioned values when it comes to customer service, all underpinned by the latest high-tech efficiencies in logistics, stockholding, and communication. We have a highly trained team available on the phone or online to advise on everything from fitting electric openers to the rules around Part F and Part L, and the reassurance that we will live up to our promises when it comes to on time in full deliveries.”

em.glaze Economy is available in 11 sizes from stock, all fully compliant with Building Regs Part L when fitted with a proprietary upstand. The standard colour is RAL7016 anthracite grey, yet it is available to order in any RAL colour and in any bespoke size up to 2100mm x 2100mm.

Initially, em.glaze Economy is being launched as a fixed rooflight only, but manual and electric opening options will be added soon.

Picture: The new em.glaze Economy entry level rooflight from Whitesales  fitted on a Part L compliant timber sloping kerb.

www.whitesales.co.uk

Article written by Cathryn Ellis
13th September 2023

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