‘Most Creative Campaign Winner’ At FIT Show Awards

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Heritage brand company, The Residence Collection has been honoured with the ‘Most Creative Campaign’ award at this year’s FIT Show Awards which recognises its ‘Make it a Full House’ campaign.

The campaign, centred around the company’s brand-new open-in timber alternative door and was designed to drive traffic to a FIT Show stand launch, introduce the full product portfolio and generate leads from fabricators and installers. The key message – enabling customers to create a complete ‘full house’ timber alternative solution with Residence windows and doors – resonated strongly across the industry.

From concept to execution, the Make it a Full House campaign utilised a fully integrated marketing strategy from start to finish. Highlights included an intrigue building social teaser series, PR activity, teaser advertising across many industry magazines, a bespoke landing page and a stand featuring live demonstrations, engaging presentations and evening entertainment from magician Jake Banfield, an Elvis tribute and a buzzing roulette table.

 

Personal invitations

The campaign also featured personalised invitations to fabricators, along with a dedicated 'fabricator box' introducing the new door and included all the technical information ahead of the official launch. Installers received their own invitations, while the press were personally invited to attend the official launch on the Wednesday of the show. The Residence Collection created their own branded playing cards and poker chips for the event and all staff wore campaign branded uniforms. These activations helped drive foot traffic and created a memorable brand experience that left a lasting impression on attendees.

Throughout the campaign, the team achieved fantastic PR coverage driven by three targeted press releases and supported by editorial features in leading trade publications. An estimated 100,000+ industry professionals were reached through a mix of print and online media.

 

Socials

The social media campaign delivered over 407,000 impressions, with 108,000 engagements and an impressive 52% overall engagement rate. A 33% engagement rate was also achieved via paid activity.

 Jo Trotman, the marketing manager at The Residence Collection, says: “We’re incredibly proud to receive the Most Creative Campaign award for our work at the FIT Show. The Make it a Full House campaign took a group effort to pull together. The detail and thought that went into it really paid off.”

 

Picture: The Residence Collection has taken home the Most Creative Campaign from the FIT Show Awards 2025.

www.residencedoors.co.uk

Article written by Cathryn Ellis
10th July 2025

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