Rocal Rolls Into Aluminium
Rocal Endurance Holdings, which manufactures composite doors, door panels and specialist plastic extrusions, has acquired BDC Aluminium for an undisclosed...
Read Full ArticleEndurance Aluminium is a brand-new fabricator which will supply on a nationwide basis. It is a sister business to Endurance Doors – both brands will now form part of a wider Endurance Group.
“The opening of Endurance Aluminium is an exciting and strategically important development’ says Stephen Nadin, the CEO of the Endurance Group.
“It follows our acquisition of BDC Aluminium in December 2023, which gave us access to new infrastructure, expertise and market insight.
“It was always our intention to build on the existing success of BDC as a trade-focused fabricator and to leverage Endurance’s extensive knowledge of consumer marketing to shape a separate consumer-orientated operation.
Endurance Essex
Endurance Aluminium will operate from the same site as BDC Aluminium in Witham, Essex. Its range will include windows, sliding patio doors, French doors, bi-fold doors and heritage doors and screens.
Nadin adds: “The new business will combine this comprehensive product offer with the same high levels of service and support that have become a trademark of the Endurance Doors’ brand.
“Installers can expect this service and support to cover everything from lead generation and product training to assistance with marketing to homeowners.”
New choice
Nadin continues: “The popularity of aluminium fenestration products continues to soar and we know we are entering a mature market that is already home to a number of well-established fabricators.
“We have taken our time to launch as we wanted to make sure we were creating a business that gives customers not only a new alternative but also a better choice. We’re confident we’ve achieved that.”
Picture: Endurance Aluminium has launched from premises in Essex.
Article written by Cathryn Ellis
17th January 2025