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Insight Data reports growing use of its Salestracker list-building functionality by sales teams seeking to build prospect databases more quickly and with greater accuracy.

The marketing growth platform enables users to create targeted prospect lists in minutes, applying filters across a range of live data fields including company type, geography, turnover, employee count, product specialism and decision-maker role. It is designed to help users define a specific audience using verified industry information rather than manually compiling contact lists.

Andrew Scott, CEO of Insight Data, says: “Sales teams often spend significant time working from outdated information or researching prospects individually. Salestracker reduces that by allowing users to build a focused list quickly using current, verified data. The result is a clear set of real companies and decision-makers that match the criteria set by the user.”

The functionality is supported by Insight Data’s continuously updated databases covering architects, small builders, large construction firms (£5m+) builders’ merchants and fenestration. Data is maintained by an in-house research team that carries out regular verification checks and ongoing updates to company and contact records.

Accurate data underpins effective prospecting, with the aim of giving sales teams direct access to reliable information so they can build relevant pipelines without additional processing or external support.

Salestracker is available as part of Insight Data’s subscription platform. contactwww.insightdata.co.uk
 

Article written by John Roper
22nd July 2026

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