Covid Causes FIT Fixture Change - Show Moves To September

The FIT Show

FIT Show has been postponed - but only until September. The flagship UK fenestration event was due to kickoff in May but will now come to Birmingham's NEC from Sunday 26 - Tuesday 28 September 2021.

The Installer & The Fabricator will be major supporters of the show and have taken a huge hospitality area. The two publications wholeheartedly support this carefully considered move. The announcement from the organisers follows a period of unprecedented uncertainty because of the new more virulent strain of coronavirus.

 

 “It will come as little surprise to many that we have been in constant communication with the NEC to ensure a safe event which delivers the best possible ROI for our exhibitors, and the best experience for our visitors.”

– Nickie West 

FIT Show, Event Director

 

Getting back to business

“The decision to move from May to September is a proactive step that we have made in order to create a safer timeline for the industry to work towards," continued FIT Show's West. "We know that there is an insatiable appetite to get back to face-to-face business.

"We have taken many factors into consideration as part of this process, including the likely surge in demand for summer holidays and the 2022 Fensterbau schedule. We believe that FIT Show in the Autumn of 2021 will come at just the right time for the industry, steering the ship to reflect the industry’s V-shaped recovery."

 

Sunday opening

West added: “The new dateline will see us open the show on a Sunday for the first time. This will create an ideal opportunity for busy installers to visit over the weekend if they are unable to attend during the week. This is something we have been asked  to consider by our stakeholders in the past and an initiative we believe to be right for 2021.

The additional time that we now have before the show provides an opportunity to explore new content and feature ideas to enhance our proposition. We are already exploring new product focuses, such as our outdoor living feature. We will be implementing new hybrid event features that will extend the value of the show above and beyond the three physical days of the event.

"I cannot wait to get back to FIT, reconnect with the industry, face-to-face, and see all of the latest products up close and in the flesh. FIT Show really is the main event where people come to see the best in the industry, to allow them to be the best in the business.”

 

Dates for your diary

FIT Show, Birmingham NEC 26 - 28 September 2021, Halls 17, 18 & 19. the organisers have confirmed that the FIT Show will revert to its usual May slot in 2023, following a biennial pattern thereafter.

Picture: The FIT Show will open its 2021 doors in September instead of May.

Article written by Cathryn Ellis
12th January 2021

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