Balls Out – Pair Step Back As Agencies Merge

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Sarah and Andy Ball, the founders of Balls2 Marketing, which has tended to operate in the window market, have decided to step back from the business as it becomes part of the The Koobr Group.

The 2 Balls will remain involved in strategy but not daily operations. Sarah is expected to continue her sponsored charitable expeditions which, again, draw support from the industry.

Koobr and Balls2 Marketing were already working in strategic partnership. The merger is expected to combine the strengths of both teams to deliver marketing, PR and digital expertise.

Who’s in charge?

Craig Barker, a director and founder of Koobr and Katie Bregazzi, a director at Balls2 Marketing will lead the new entity, bringing together.

Katie Bregazzi says: “Along with Sarah and Andy, we have shaped the next phase of growth for Balls2 Marketing, to support the marketing needs of companies across the glazing supply chain. Our team, which includes chartered PR practitioners, a former editor of high-profile international magazines and over 30 years of glazing industry expertise, means we have a proven track record of delivering growth opportunities for our clients. The merger with Koobr combines our expertise with digital capability, giving clients a joined-up marketing strategy that enables them to compete across all routes to market, vital in our fast-developing industry.”

This newly-formed marketing agency will provide a full suite of expert services across PR, content, email marketing, social media strategy. It will be strengthened by Koobr’s expertise in digital marketing, technology and design across multiple sectors.

Growth

The founder of Balls2 Marketing, Andy Ball, says: “This is a hugely exciting time for the agency we have built from the ground up and we're looking forward to this new chapter. Over the past 14 years we have been proud to hold longstanding successful partnerships with many amazing companies. With a strong senior leadership team, The Koobr Group is focused on continuing to innovate and support our clients’ growth."

Picture: L-R Craig Barker, Katie Bregazzi, Sarah Ball, Andy Ball.

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Article written by Cathryn Ellis
12th September 2024

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