The demand for extensions and garden rooms is set to continue but installers that want a slice of this particular pie need to be offering over and above, explains Paul Higgins, the commercial director at TuffX.
With a still fragile market leading us into the last quarter of the year, consumer certainty has not yet been restored. It’s no surprise that electing a new government hasn’t led to an overnight change of fortune for the UK, so this lack of ambiguity will remain into 2025.
What does this mean for the fenestration sector specifically?
It means that homeowners are more likely to continue to opt to improve their homes, rather than commit to a costly move. It also means that home improvements will continue to centre around better energy efficiency to help with the ongoing challenge of fuel bills and adding extra space to future proof homes against changing needs, whether it be more space for a growing family, additional room to entertain guests or a separate space to work from home.
Installers that want a slice of this particular pie need to be offering over and above their competitors.
Conversions & extensions
Extensions and garden rooms fit the bill perfectly for adding space to a home, as do single storey garage conversions. However, consumer expectations for renovations are changing. Only installers that can deliver on these new requirements with energy efficient products, smart glass options, a reduced carbon offering and excellent standards of service, will benefit from this particular market opportunity.
Give the customer what they want and more
One of the key prerequisites for renovation projects continues to be allowing more light into the home, which is why rooflights and bi-fold doors remain popular. But consumers now want more – and forward-thinking installers can deliver on this demand.
Installers looking to help homeowners truly future proof these home improvements should be having regular conversations about solar and heated glass options. TuffX Infinity rooflights offer homeowners the light space they require without the compromise of overheating because they reflect twice as much heat as standard glass. There is no darker tint to the glass, as is the case with some other solar products and the glass has exceptionally low U-values to ensure that it maintains a consistently comfortable temperature all year round.
All of our rooflights offer a particularly high quality of construction with exceptional performance against leakage because all components come from TuffX and so undergo our stringent quality control checks. As well as the option for rooflights with solar glass, we offer a range of glass specifications and can deliver double or triple glazed rooflights depending on the requirements of the project. We also offer a frameless selection to ensure installers can meet even the most minimalistic design requirements, without any compromise on performance.
Glow heated glass for bi-folds
Installers looking to maximise opportunities in the renovation market can also take advantage of our Glow heated glass for bi-fold doors and infill panels in roofs. Our heated glass utilises infrared technology and is thermostat controlled like other heating systems. It comprises a sealed unit that is layered with intelligent conductive coatings, so can be used as the primary heat source in a room with temperatures able to get up to 35-40°C.
As with our solar coated product, the Glow technology is also completely undetectable in the glass, so from the homeowner’s perspective the unit will look exactly the same as one without heated glass.
Quick install
All of our products are offered with both homeowners and installers in mind. While we want to ensure that consumers are getting the smart, energy efficient but still design led products they desire, we also work hard to make sure that our products are fast and easy to install. Our rooflights for example come pre-assembled and can be delivered direct to site for even greater convenience.
The conversation around improving the energy efficiency of UK homes is only going one way. Not only are homeowners more aware of reducing their carbon footprint but having been subject to external forces leading to a huge increase in fuel bills, consumers want more control. TuffX is helping installers deliver smart solutions that help future proof properties.
Pictures: Paul Higgins, the commercial director at TuffX and examples of the company’s range of rooflights. TuffX also offers glass in different format – as balustrades for example while its Glow heated glass for bi-fold doors has introduced innovation to the garden door market.
Article written by Cathryn Ellis
19th November 2024
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