Joining The Fold - Abcell Selling Ali

Abcell case study

Birmingham company, Abcell, has added AluK aluminium windows and doors to its suite of product offerings including Global Conservatory Roofs, Guardian Warm Roofs, Warmcore Bi-Fold Doors and Stratus Lantern Roofs.

The company also fabricates insulated glass units for window and doors, as well as a wide range of ancillary products - all from a 100,000sq.ft manufacturing facility.

 “The continued success that we have achieved over the years has been because of our ability to expand and diversify, providing installers with the products that they demand,”

– Paul Ford 

Managing Director, Abcell

Ford continues: “Adding AluK aluminium to the range of products that we fabricate provides our trade customers with an even greater choice. As the designer and engineer of high quality, reliable, performance driven aluminium systems, AluK is recognised as a leader in the market. Their products fit perfectly with the rest of our range.”

 

Reaction

Abcell is fabricating the full AluK range, including Infinium ultimate slim sliding doors, Luminia bi-fold and lift & slide doors, the full suite of Optio windows and doors, as well as verandas, curtain walling and ground floor treatments.

Ford says: “Not only is the AluK range designed to offer high performance, it also incorporates style. We’ve already had a fantastic reaction from our customers. We look forward to a long and successful partnership.”

 

Delivery

Abcell claims to offer fast turnaround times on every product along with a reliable free delivery service throughout the UK using the firm's own fleet of vehicles.

 

Picture: A typical example of an Abcel AluK aluminium installation of patio doors.

 

For more on Abcell - Click Here

 

Article written by Cathryn Ellis
14th February 2020

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