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Read Full ArticleInsight Data has revealed a 9% drop in UK fenestration companies in the last six years but an increase in the number of contacts on its database – which reflects the growing readership of The Installer and The Fabricator.
Since Profinder Media, the publishing house behind TheInstaller.pro and TheFabricator.pro started driving more readers, thanks to more contact also in its database, to its websites during the pandemic, traffic to the sites has seen them become the best performing in terms of readership and in terms of ROI for advertisers. The company’s online versions of its magazines are also benefitting – with a huge number of readers accessing the publication via their laptops and mobiles.
Insight’s data
Analysis of the organisation’s fenestration database from Insight Data has found almost one in ten (9%) of companies have ceased trading between 2017 and 2022, with the total number of fabricators and installers reducing from 15,099 to 13,7491.
“The home improvement industry has faced many challenges in the last few years and unfortunately our data shows some companies have been unable to survive the fallout caused by the Covid-19 pandemic.”
– Alex Tremlett
Operations manager, Insight Data
Getting to the right person
“Whether a company has folded, restructured, merged or changed strategy to stay ahead, suppliers may find their well-established relationships could be disappearing,” continues Tremlett. “This means, companies could be unknowingly wasting time, money and resources marketing their products and services to those lead decision-makers who have actually changed role or organisation.”
To help reduce the risk of this happening, Insight Data has developed a specialist database of the leading fenestration companies to simplify pinpointing high-quality prospects during these challenging times.
“Our fenestration database now holds contact information for 20,000 decision-makers within 13,750 fabricators and installers, giving suppliers into the glass and glazing sector unprecedented market intelligence,” adds Tremlett.
“While the number of fabricators and installers has declined over the past few years, our team has successfully managed to increase the number of senior decision maker contacts we hold by 7%. In just six years the contacts have grown from 18,625 to 20,000 meaning our clients have more opportunities to promote and sell their products and services than ever before.”
Info
All of the data accessed with Insight Data contains a host of valuable business and financial information including what products each company manufactures, its turnover, credit rating and more. “With Insight Data, all of the key information needed to see if a company is a worthwhile prospect is available at your fingertips, helping our clients to make better business decisions,” says Tremlett.
Other targets
The other databases available through Insight Data include local builders, architects and specifiers, builders merchants and construction file, which contains a range of construction industry companies such as main contractors, house builders and property developers.
Tremlett adds: “Our dedicated team of researchers work tirelessly to make sure that our databases have the most up-to-date information. As a result, each one continues to grow and I would encourage any supplier looking to target local builders, architects or the wider construction industry to get in touch.”
Picture: Alex Tremlett says Insight Data has seen a 9% drop in UK fenestration companies but like The Installer’s and The Fabricator’s media channels, contacts and thus ROI has risen.
Article written by Cathryn Ellis
13th October 2022