Cat Gets The Crème

Eurocell has appointed Cat Hambleton-Gray to drive forward its People First strategy to ensure employees have the opportunity to become the crème de la crème in the home improvement and window & door company sector.

Cat Hambleton-Gray’s title will be People Director.

Eurocell says it has a new vision for its people strategy, with four pillars at its core. These are talent development, employee value proposition, engagement and health and safety. Eurocell has also updated its values statement and communicated a new purpose across the business



Hambleton-Gray is accustomed to getting, training and retaining the best people. She joins Eurocell with 27 years of experience in HR roles across several businesses, including retail, hospitality and the veterinary services. She has led a number of long-term strategic cultural changes, employee engagement, talent management and wellbeing projects.


Trade counters

Headquartered in Alfreton, Derbyshire, Eurocell has more than 200 trade branches and employs more than 2,000 people in the UK. It offers a wide range of products for home renovations and new build projects under a single brand with more than 10,000 products including PVC-U windows and doors, conservatory replacements, garden rooms, decking and roofline solutions.

Hambleton-Gray says: “Employee engagement is critical to Eurocell and embedding our new purpose and values will be key this year. We will review our engagement cycle and be considering how we can enhance this and especially how we can be ‘always listening’ to our colleagues’ views and ideas.

“Another key focus area will be wellbeing. We already offer a number of brilliant wellbeing benefits and our intention is to create a full wellbeing strategy which is relevant for our colleagues and will increase awareness and understanding of all elements of wellbeing. This in turn will support our colleagues to build resilience and be a support network for each other.”


Purpose and values

A focal point for Eurocell in 2024 is the company’s Internal Communications Framework, building on the groundwork laid in previous years to connect colleagues across diverse locations and company's purpose and values. Darren Waters, CEO at Eurocell, says: “Cat's wealth of experience in learning & development and HR roles makes her a great strategic leader for Eurocell. People First is a key part of our future Eurocell strategy and Cat’s approach complements our vision of a workplace where employees thrive and contribute meaningfully.”


Picture: Eurocell has appointed a new director to spearhead its People First strategy.

Article written by Cathryn Ellis
15th February 2024


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