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The Installer Magazine
Deputy editor John Roper writes
It's not true that I hate politicians. Just the ones that tell lies and want to foist their crazy ideas on us. Like Brexit. foist
AI–over the horizon
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Andrew Scott of Purplex Marketing explores how AI is reshaping supplier choice, compressing the buying journey and raising expectations around trust, visibility and authority.
Hands on Business
A webinar hosted by Andrew Scott has sent one of the attendees on a new business journey
Call in the girls
Small but important obstacles are putting women off joining the trades.Patricia Gardiner, sales and marketing director for Trade Direct Insurance, discusses why increasing the number of female tradespeople is vital to address skills shortages
It's quality that sells
GAP MD Barry Elmer observes that when markets become uncertain, success often comes down to doing the basics exceptionally well.
Talking Money
With installers and stockists at the sharp end of the market facing squeezed margins and persistently sluggish retail demand, it’s no surprise that most conversations between fabricators and trade customers start with price
Under selling, labour falling
Recruiting skilled workers within the fenestration industry is becoming increasingly challenging and those within the sector are aware that it needs to do more to attract talent