It's All Gone Pear Shaped (And Monkey Tailed) At Mila
Monkey Tail and Pear Drop espag handles have been added to Mila's has own range of handles. They combine heritage styling with intelligent design and...
Read Full ArticleMila is offering trade fabricators a 'House of Handles' on us in the form of ten free samples as it steps up its efforts to help fabricators win new business at the higher end of the market using its heritage hardware range.
The move is in response to signs of a slowdown in enquiries for mainstream PVC-U casement offerings, set against continuing robust demand for premium offerings such as flush casements.
Free
Mila customers can get 10 Heritage espag handles free to try out for themselves – in their choice of classic or modern finish and in either the monkey tail or pear drop design.
“We are hearing early reports from customers that demand is starting to soften – albeit from last year’s very high levels.”
– Richard Gyde
Managing director, Mila
Poor people can’t pay
“The squeeze on living costs will obviously disproportionately affect consumers at the lower and middle end of the income scale,” continues Mila’s Gyde. “It’s more vital than ever then that fabricators targeting the higher and premium ends of the market have the right product offering and one which will help them sustain and even strengthen their margins.
“We are giving customers these heritage handle samples so that they can see not just how much they will appeal to buyers but also how easy they are to fabricate and fit.”
Features
Stand out features on the Mila Heritage espagnolette handles include a ‘proper’ push-button key locking mechanism, a simple clip-on screw cover with horizontal faux clocked screw detail and a rosette key, rather than a standard zinc or Allen key.
Both the monkey tail and pear drop designs are available from stock in left and right-handed options and in nine different finishes – including textured black and textured pewter, matt black, white, polished chrome, polished gold, satin chrome, pewter patina and antique bronze.
Security
They have been independently tested to PAS24: 2916 and are Secured by Design accredited. As buyers would expect from Mila, they also come with a 10-year guarantee on finish and performance.
Picture: Mila is offering a House of Handles in its heritage range to customers targeting new business at the higher end of the market.
www.mila.co.uk
Article written by Cathryn Ellis
24th June 2022