SEH BAC Signs Landmark Agreement With Purplex

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• SEH BAC Signs Landmark Agreement With Purplex

You might think working with Purplex, the industry expert marketing company or Insight Data, is for those higher up the supply chain - but you would be wrong.

One of the UK’s leading home improvement companies, SEH BAC, has signed a 5-year partnership agreement with Purplex, thought to be the industry’s biggest ever marketing agreement. It will see Purplex manage the marketing strategy for SEH BAC across all channels, from digital to PR, radio and TV.

SEH BAC is the retail window and conservatory company within One Group Construction, the £150 milion turnover building and engineering group, with an HQ in Ipswich and 13 showrooms across the South-East.

 “We have worked with Andrew Scott and the Purplex team for a number of years and they know the market better than anyone.”

– Peter Wheeler 

Managing Director, SEH BAC

Growth plan

"As we embark on a new, ambitious 5-year growth plan it was important to have Purplex on the team," continues SEH BAC's Wheeler. "Signing a 5-year marketing deal shows real commitment on both sides.”

Scott says: “SEH BAC has a heritage dating back decades and we want to build on this story with a brand that consumers trust. As the industry consolidates there will be many opportunities ahead, and the companies with the strongest brands will win. SEH BAC has a dynamic, ambitious management team who really understand the power of marketing.” 

Picture: Main - an SEH BAC installation and Peter Wheeler, SEH BAC MD (Left) and Andrew Scott, Purplex Marketing MD.

www.purplexmarketing.com

Article written by Cathryn Ellis
10th December 2020

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