Report highlights timber, smart technology and regional opportunities

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The latest UK Consumer Fenestration Trends Report has been released providing insight into homeowner preferences, priorities and purchasing behaviour across the UK windows, doors and roof glazing market.

The report also revisits smart home technology, exploring updated attitudes towards the functionalities consumers value, barriers to wider adoption and potential market size. Security remains the strongest area of interest, while cost, reliability and complexity continue to limit take-up.

Charlotte Hawkes, director at Keystone Market Research, says: “This latest report demonstrates that real opportunities lie in understanding the differences between consumer groups and local markets. The decision to look at timber-preferring homeowners follows the very positive response to our aluminium analysis, and we have again identified a group with clear characteristics that businesses can use to refine their approach.

“The regional analysis is particularly valuable for installers. Understanding what matters locally allows them to demonstrate that they understand their customers, build trust and make their product and service proposition more relevant.

“With just 7% of homeowners saying salespeople addressed what mattered most to them very well during their last window purchase, yet 53% saying they would spend more with companies that demonstrated a clear understanding of their needs, there is clear room for improvement. Our Consumer Fenestration Trends Reports are designed to help the industry close that gap.”

The next Consumer Trends webinar takes place at 10am on 2nd September, giving attendees the opportunity to explore the latest findings and take part in a Q&A focused on the issues that matter most to their businesses.

www.keystonemr.co.uk

Article written by John Roper
14th August 2026

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