Sky Dive – Endurance Goes Bold With TV Advertising
Endurance Doors has dived into its first ever TV advert to generate sales for installer partners. The advert has been developed as part the...
Read Full ArticleA number of installers are gearing up their respective showrooms with displays of the timber core Avantal door – a product that’s been 18 months in development and looks like aluminium.
The manufacturer, Endurance Doors, is now taking orders for what the company describes as its ‘ultra-premium’ composite door which is based on a solid timber core chassis and featuring ultra-matt black, anthracite grey and signal grey smooth finishes, along with the woodgrains of anteak and rustic cherry.
The edgebanding has also been upgraded to a textured premium white finish, while the internal face features an ultra-matt, premium smooth white internal face.
Avantal also incorporates a new flush mounted and matching glazing cassette system. Hardware comes with a lifetime warranty and a 3-Star Sold Secure diamond cylinder as standard.
“Avantal is, in my opinion, the next stage in the evolution of the composite door market. Our Installer Partners are queuing up to add it into their respective showrooms. The sales potential for the remainder of 2022 and beyond already looks significant.”
– Stephen Nadin
Managing director, Endurance Doors
Looks like aluminium
The look and feel of Avantal are distinctively aluminium – but at a lower price. There are five doors in the range with more to come as the product is developed to include aluminium inlays among other features.
Picture: Endurance Doors says there is bit interest in its ‘ultra-premium’ Avantal door.
Article written by John Roper
23rd February 2022