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15 years of tech support
Shropshire-based fabricator Universal Trade Frames (UTF) is celebrating a significant milestone this year as Terry Saunders marks 15 years in his role as technical sales manager and 17 years with the business overall.
Over the past decade and a half, Saunders has become a cornerstone of UTF’s customer support, providing installers with the technical knowledge, specification guidance and reassurance needed to deliver projects confidently and compliantly.
In an industry where regulations, product standards and performance expectations have continually evolved, Saunders’s experience has helped customers navigate change with clarity and confidence.
“Terry represents exactly what Universal stands for,” said Richard Hammond, sales director at Universal Trade Frames.
“For 15 years, he’s been supporting customers day in, day out – whether that’s interpreting specifications, advising on compliance, or simply being at the end of the phone when someone needs a straight answer.
“That level of consistency and reliability makes a huge difference to our customers.
“From thermal and acoustic performance requirements to Secured by Design and PAS24 considerations, Terry’s role has adapted as the industry has grown more technical. His in-depth understanding of products and regulations ensures that what leaves the factory is right first time.
“But technical support at UTF is a team effort. Alongside Terry, John Samuels and Henry Dowd continue to grow and develop in their roles, contributing to the supportive, solutions-focused culture UTF is known for.
“Our strength is in our people,Terry’s 15 years of technical excellence set the standard, and it’s great to see that knowledge and approach being reflected across the wider team.
“In a market where standing still isn’t an option, experience really matters. Terry’s commitment to customer support is a big part of why installers trust Universal.”
Article written by John Roper
26th August 2026