Slowdown In Activity But Conversion Remains Resilient
June saw a further softening in lead volumes and sales but strong conversion rates suggest that buyers who are in the market remain committed. This...
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11 articles found with tag 'CRM'
The Installer Magazine – July 2025
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Editor's Comment
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Editor Brian Shillibeer joins in with Sam Davies in lamenting the level of fly tipping we are seeing in the UK. Davies reminds members in this month’s FENSA Column that the organisation has an entirely free collection and recycling service as he says some installers accidentally hand their frames to rogue waste disposal companies. Shillibeer takes issue with this, stating that nobody who is serious about doing things properly should ever find their waste frames and glass dumped in school playgrounds.
Fight The Fly-Tipper – Free Waste Collection
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The scourge of fly-tipping is once again raising its ugly head, writes Sam Davies, FENSA’s technical manager. This industry has it in its power to not be part of the problem, with a free frame collection and recycling service from the organisation.
Make Video The Star Of Your Strategy
Andrew Scott, CEO of Purplex Marketing, explores how dynamic video strategies are transforming fenestration marketing, dramatically boosting visibility and forging deeper connections with today’s digitally savvy customers. From corporate and brand films to personalised messages, Purplex offers a one-day service to produce a range of content for all uses that can be drip-fed to different channels over time.
Fate Sealed As Soon As Sealant Wrongly Applied
Don Waterworth, The Installer’s Technical Expert, again takes issue with installer standards. In this example, they fall way, way below the standards that should be expected and involve trying to ‘hide’ a gap between frame and wall. The installer’s fate was sealed on application – the silicone was always going to shrink to reveal the ‘con’.
An Open-In Opening
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The Residence Collection has officially launched its PVC timber alternative open-in entrance door, expanding its already large window and door offering with a product designed for homeowners, installers and fabricators alike.
KAN Column – Your Imagination Is A Superpower
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Are you scared of flying? Are you scared of trying? Kate Ashley-Norman says when the imagination and the will are in conflict, the imagination will win. So, when faced with something that feels risky, imagine the positive outcomes to overcome that risk aversion.