CRM To Boost Business
Ab Initio’s Rhonda Ridge looks at what the market holds in 2025 and explains how an integrated CRM will help them to win sales in a highly...
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22 articles found with tag 'Adminbase'
The Installer Magazine – January 2025
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Editor's Comment
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The announcement on 18 December that Customade Group had failed yet again was, I suspect, contrived to avoid in depth press attention, writes Editor Brian Shillibeer (we dig all the dirt on our News Pages). This is the Group that did a pre-pack in 2020 to avoid paying its bills. Then the industry declared en bloc an intention not to supply the ‘new’ Customade Group…and yet, guess what, Oops! not only has Customade done it again, so have a whole host of suppliers. And riddle me this – how does Real Aluminium Products Ltd, set up on November 28, get to buy REAL Aluminium and Atlas Roof Solutions on 19 December?
The Installer Magazine – December 2024
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Marketing Column – Don’t Let AI Ruin Your Reputation
Andrew Scott, CEO of Purplex Marketing discusses the potential dangers of relying solely on AI-generated content for brand marketing in 2025 and argues that, while it’s a powerful tool, AI must be used with caution. Scott also introduces Orago, Purplex’ own AI content generator with a difference…it is purpose built to each customer and controlled by real human beings.
Cover Story – The Galactic Collection – Out Of This World!
Universal Composite Doors has now opened its door to even more customers with a new addition to an already extensive range of doors – a new premium 70mm foam filled GRP, twin rebated door is the latest addition to the Galactic Collection.
Technical Article – Make Sure Your Contract Protects You – Part 3
Can I see your contract? Will be Don Waterworth, The Installer’s Technical & Legal expert’s first question should a dispute arise. Are your terms and conditions up to scratch will be the second. In Part 3 of this series, Don says that if your contract is not up to scratch or your work is poor, you are likely to be prosecuted under the Consumer Rights Act 2015
FENSA Column - What The Data Tells Us
The FENSA & GGF Market Knowledge Report details what has happened in window & door installations in 2024 and predicts a 2% growth in the market for 2025 – and there will be further gains in 2026, according to Liz Clarke.
KAN - What To Do When Feeling Blue
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Deepest winter is often the most difficult for many emotionally. Reframing your emotions at this time of the year will help you better understand negative thought patterns and get through the next few weeks emotionally stronger. VAST PR’s Kate Ashley-Norman tackles an often-thorny topic.
What Do Homeowners Really Care About?
Gerda Doors’ managing director Danny Williams muses on the features that homeowners look for, compared to what we think is important to them.