Marketing Sustainability
Sustainability has been a dominant factor in innovation and development in the fenestration industry in the past few years – but we also need to...
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The Installer Magazine – May 2024
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The Installer Magazine – April 2024
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Editor's Comment
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Editor Brian Shillibeer says interest rates are hitting consumers in the pocket and hitting house building and renovation and although high-end markets exist, installers also want to be secure in their traditional markets of replacing windows or sticking them into new homes. To win business, prices are being slashed. And we know that when margins go, so do companies – like Everest, Safestyle, UKWDG et al. To Read More – Click The Pick
Scott’s Corner - Data – Garbage In, Garbage Out
Effective marketing to potential customers relies heavily on precise targeting and engagement. However, relying on outdated or inaccurate data sets the stage for failure. Each misdirected outreach not only diminishes response rates but also damages your brand’s reputation – a classic case of ‘Garbage In, Garbage Out’ in action, writes Andrew Scott, as he shares how overcoming bad data in modern marketing is the key to success. To Read More – Click The Pick
Differential Settlement Don’t Settle For Sub-Standard
Differential settlement – and avoiding differential settlement – should be very important to conservatory or other pre-fabricated extension installers, writes The Installer’s technical expert, Don Waterworth. This is because it occurs due to poor foundation design – and it costs a fortune to put right. To Read More – Click The Pick
Cover Story – Fast Track Your Project Success
You can order a Korniche roof lantern, flat rooflight or bi-fold doors and collect them from Made For Trade in just five days under a brand-new service from Made For Trade call Kwik Collect to help you fast track any projects that just can’t wait.
FENSA Column - At The Heart Of Glass Conference
By now news of a brand-new event should have reached you – the Glass Conference, writes Tom Butler as he explains why installers, FENSA and the GGF are going to be at the heart of the meeting of minds and educational programme.
Signature Doors – A Doddle Not A Dawdle
Smart’s Signature aluminium composite doors are so easy and quick to fit, installers won’t have to dawdle around all day hanging them. They also offer style, security and energy savings for the homeowner and every element you would want to have guaranteed is guaranteed… making high-end sales a bit of a doddle.
The Forecast Is Improving
Poor economic performance (and the weather) has hit the whole window and door supply chain. Now there is a race to the bottom on prices, writes Russell Yates, the MD at AluK. He says this is a dangerous strategy – far better to sell premium products and hold your margins as the economic (and the weather) forecast is improving.